Website, Campaign

RESOURCE OPTIONS, INC. (ROI) is a full-service construction, design, environmental services staffing and emergency response firm. We provide customized staffing solutions to clients servicing the built and natural environment. Recognized on five different occasions by Inc. Magazine as one of “America’s Fastest Growing Private Companies”, ROI was founded in 1998 by a group of experienced industry professionals. Our proven ability to deliver highly qualified candidates in a timely fashion has earned us the reputation as a true and lasting business partner with both clients and candidates.


Previously, we had successfully developed the ROI website, which seamlessly integrated with E-recruit and facilitated a multi-level application process. However, our client has recently transitioned to Bullhorn and aims to leverage the enhanced capabilities offered by the Bullhorn marketplace.

The objective for the new website was two-fold: firstly, to accommodate their expanded business areas efficiently while being mindful of cost considerations, and secondly, to enhance the user experience and enhance lead generation. This necessitated an improved content strategy to bolster search engine optimization and enhance job distribution across various online platforms.

In addition to these goals, our client is harnessing the power of Bullhorn automation through Herefish to drive increased candidate applications and launch campaigns with their clients. They are keen on utilizing marketing strategies to target both candidates and clients, ultimately boosting their pipeline in both business segments.


The new website not only addresses all of their concerns but also exceeds their expectations through a combination of high-quality content, robust SEO strategies, and a sleek, modern user interface.

Applicants now enjoy a vastly improved experience, featuring a user-friendly and efficient application process that seamlessly integrates with the recruiter workflow, making the entire hiring process more streamlined.

Furthermore, the website’s enhanced capabilities now encompass every aspect of marketing, candidate engagement, and client discovery. Leveraging Bullhorn automation, targeted campaigns have been developed to share enticing job opportunities with specific audiences, resulting in a significant increase in applicants and improved relationships with previously untapped candidates.

Tailored client campaigns have been crafted for their various business units, actively facilitating new opportunities for the sales team and unlocking previously inaccessible doors. Additionally, employees in the workforce benefit from regular communication journeys that offer valuable support to their billing staff.

40% more Social media interaction

Increase of website users by 37%

Doubled Search inquiries


Kip WrightPresident CEO, Genuent
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"Larry’s support and expertise was invaluable in helping us refresh the Genuent brand and launch our new offering – Talent Path. His expertise spanned every aspect of marketing – from strategy to branding, from website design to building the right internal culture. His leadership and experience came at a time when we completely dismantled our marketing, and frankly, we never missed a beat."
Mick CollinsChairperson, IHRIM
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"IHRIM engaged S.J. Hemley to overhaul and “professionalize” our approach to marketing and outbound communications; across website redesign, campaign management, email & social media outreach, branding, and creative design. S.J. Hemley has provided valuable insights into best practices, current trends, and quick, cost-effective fixes – all of which are crucial for a non-profit organization. Having a partner we trust for advice is as important as their commitment to strategy execution."
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"S.J.Hemley Marketing has been an incredible partner to Sysazzle.  Their team's knowledge of the industry is deep and wide.  Their passion for helping companies brand, market, train and hold accountable the people and processes required to grow are world class.  Their success for us is because they have a focused, thorough and "all in" approach to their work. The entire S.J.Hemley Marketing team are second to none."
Bryan QuinnPresident, ROI
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"S.J.Hemley Marketing is a trusted partner. They make marketing highly approachable and collaborative allowing us to feel confident about the efforts we take on. From website to branding to lead generation to social, S.J.Hemley Marketing has been the go to firm for us. They are direct in their approach and guide us to the right decision. ROI has seen ROI from S.J.Hemley Marketing."
JOHN HENNESSYCOO, Whitridge Associates
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“S.J. Hemley is more than  a partner they are a trusted advisor both to our marketing direction but also due to their knowledge of staffing they bring insight to the table that helps us drive the business. The major website overhaul we just completed is a reflection of a collaborative approach that resulted in an outstanding creative solution.”
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“S.J.Hemley Marketing partnered with us to drive all of our marketing efforts. They brought us forward with all of our marketing from website and case studies to new logo to lead generation and more. We now portray the image we believe the Softworld brand should and it is delivering.”


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