ROI
Website, Campaign
RESOURCE OPTIONS, INC. (ROI) is a full-service construction, design, environmental services staffing and emergency response firm. We provide customized staffing solutions to clients servicing the built and natural environment. Recognized on five different occasions by Inc. Magazine as one of “America’s Fastest Growing Private Companies”, ROI was founded in 1998 by a group of experienced industry professionals. Our proven ability to deliver highly qualified candidates in a timely fashion has earned us the reputation as a true and lasting business partner with both clients and candidates.
Problem:
Previously, we had successfully developed the ROI website, which seamlessly integrated with E-recruit and facilitated a multi-level application process. However, our client has recently transitioned to Bullhorn and aims to leverage the enhanced capabilities offered by the Bullhorn marketplace.
The objective for the new website was two-fold: firstly, to accommodate their expanded business areas efficiently while being mindful of cost considerations, and secondly, to enhance the user experience and enhance lead generation. This necessitated an improved content strategy to bolster search engine optimization and enhance job distribution across various online platforms.
In addition to these goals, our client is harnessing the power of Bullhorn automation through Herefish to drive increased candidate applications and launch campaigns with their clients. They are keen on utilizing marketing strategies to target both candidates and clients, ultimately boosting their pipeline in both business segments.
Solution:
The new website not only addresses all of their concerns but also exceeds their expectations through a combination of high-quality content, robust SEO strategies, and a sleek, modern user interface.
Applicants now enjoy a vastly improved experience, featuring a user-friendly and efficient application process that seamlessly integrates with the recruiter workflow, making the entire hiring process more streamlined.
Furthermore, the website’s enhanced capabilities now encompass every aspect of marketing, candidate engagement, and client discovery. Leveraging Bullhorn automation, targeted campaigns have been developed to share enticing job opportunities with specific audiences, resulting in a significant increase in applicants and improved relationships with previously untapped candidates.
Tailored client campaigns have been crafted for their various business units, actively facilitating new opportunities for the sales team and unlocking previously inaccessible doors. Additionally, employees in the workforce benefit from regular communication journeys that offer valuable support to their billing staff.
40% more Social media interaction
Increase of website users by 37%
Doubled Search inquiries
WHAT OUR STAFFING FIRM
MARKETING CLIENTS HAVE TO SAY
Blog
Let’s face it: influencer marketing is everywhere, and yes, although sparse it’s now in the staffing industry too. By partnering
Let’s face it, every staffing firm brand ages—some better than others. In the cutthroat world of staffing, your firm’s brand
Are you absolutely 100% sure your staffing firm’s marketing strategy isn’t just a shot in the dark? Because let’s be
