Two prominent staffing firms recently joined forces to create Phaxis, a dynamic entity poised for success. In the wake of this merger, the need arose to establish a strong brand identity, craft all associated marketing materials, and develop a comprehensive website seamlessly integrated with Job Diva.

Phaxis recognized the importance of tailoring their messaging to cater to a diverse clientele spanning various sectors, including technology, finance & accounting, healthcare, and support services. Each of these business areas had distinct requirements to address their unique audiences effectively.

For instance, candidates within the healthcare sector require user-friendly features enabling them to search for jobs, submit applications, and complete skill checklists tied to their professional capabilities. In contrast, other areas called for a more straightforward approach.

In an effort to distinguish each business segment, Phaxis sought to create individual web pages that would serve as distinctive homepages, each equipped with its domain. This approach aimed to convey that each practice operated as a primary pillar of the organization.

To further bolster their online presence, Phaxis recognized the importance of a unified social media strategy that would encompass the full spectrum of their business offerings, appealing to a broad range of audiences.

In addition to the web and social media aspects, Phaxis identified the need for comprehensive marketing campaigns to bolster their sales and recruitment teams. They were committed to securing a dedicated marketing resource that would collaborate closely with all members of their team, ensuring a cohesive and impactful approach.