Voca

Website, Campaign

Voca is a relationship company focused on uniting talented individuals with exceptional organizations.

Problem:

Their goal was to enhance social media to boost candidate interaction and applications, increase visibility and engagement with their client base, and attract higher-quality candidates, as they had been inundated with unsuitable applicants. Brand awareness was a primary focus, along with fostering greater engagement among their internal team and establishing subject matter expertise for leadership recruiting and sales. 

Solution:

We initiated the process by crafting a hashtag strategy aimed at enhancing visibility among our target audiences. This was followed by tailoring our messaging to align with the specific needs and desires of potential candidates, informed by a comprehensive analysis of competitor strategies and historical engagement data. Furthermore, for our clients, we pinpointed key areas of interest and directed our efforts accordingly. As a result of these efforts, the client has reported a significant surge in the number of qualified applicants, with social media emerging as a robust driving force behind this success.

40% more Social media interaction

Increase of website users by 37%

Doubled Search inquiries

WHAT OUR STAFFING FIRM
MARKETING CLIENTS HAVE TO SAY

Kip WrightPresident CEO, Genuent
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"Larry’s support and expertise was invaluable in helping us refresh the Genuent brand and launch our new offering – Talent Path. His expertise spanned every aspect of marketing – from strategy to branding, from website design to building the right internal culture. His leadership and experience came at a time when we completely dismantled our marketing, and frankly, we never missed a beat."
Mick CollinsChairperson, IHRIM
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"IHRIM engaged S.J. Hemley to overhaul and “professionalize” our approach to marketing and outbound communications; across website redesign, campaign management, email & social media outreach, branding, and creative design. S.J. Hemley has provided valuable insights into best practices, current trends, and quick, cost-effective fixes – all of which are crucial for a non-profit organization. Having a partner we trust for advice is as important as their commitment to strategy execution."
MICHAEL PARADISECEO, Sysazzle
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"S.J.Hemley Marketing has been an incredible partner to Sysazzle.  Their team's knowledge of the industry is deep and wide.  Their passion for helping companies brand, market, train and hold accountable the people and processes required to grow are world class.  Their success for us is because they have a focused, thorough and "all in" approach to their work. The entire S.J.Hemley Marketing team are second to none."
Bryan QuinnPresident, ROI
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"S.J.Hemley Marketing is a trusted partner. They make marketing highly approachable and collaborative allowing us to feel confident about the efforts we take on. From website to branding to lead generation to social, S.J.Hemley Marketing has been the go to firm for us. They are direct in their approach and guide us to the right decision. ROI has seen ROI from S.J.Hemley Marketing."
JOHN HENNESSYCOO, Whitridge Associates
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“S.J. Hemley is more than  a partner they are a trusted advisor both to our marketing direction but also due to their knowledge of staffing they bring insight to the table that helps us drive the business. The major website overhaul we just completed is a reflection of a collaborative approach that resulted in an outstanding creative solution.”
DAVID TEITELMANCEO, Softworld, Inc.
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“S.J.Hemley Marketing partnered with us to drive all of our marketing efforts. They brought us forward with all of our marketing from website and case studies to new logo to lead generation and more. We now portray the image we believe the Softworld brand should and it is delivering.”
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