We initiated the process by crafting a hashtag strategy aimed at enhancing visibility among our target audiences. This was followed by tailoring our messaging to align with the specific needs and desires of potential candidates, informed by a comprehensive analysis of competitor strategies and historical engagement data. Furthermore, for our clients, we pinpointed key areas of interest and directed our efforts accordingly. As a result of these efforts, the client has reported a significant surge in the number of qualified applicants, with social media emerging as a robust driving force behind this success.