Website, Campaign

We are Industrial Systems Consulting (ISC), a consulting and personnel staffing firm providing solutions to a wide range of industries including Refining, Petrochemical, Power Generation, Mining, Upstream, Oil & Gas, and  Midstream Transportation.

Our candidates are experts in their respective industries, offering highly effective solutions and providing quality service to our clients, keeping their projects on time and within budget.


Our client recently acquired ISC and embarked on a transformative journey to revitalize this long-standing staffing firm specializing in industrial staffing services. With a rich history spanning decades, ISC was in dire need of a fresh digital identity and a revamped online presence to fuel its future expansion. The existing messaging failed to effectively resonate with its target audience, and the website itself had grown outdated over time.

To address these challenges, our client sought to create a seamless integration between the Ceipal platform and the website, allowing prospective applicants to effortlessly access available job listings and submit their applications. Additionally, the client aimed to enhance the website’s flexibility, enabling easy expansion into various practice areas and geographic regions.

The overarching objective was to bring the website up to contemporary standards, aligning it with modern design and functionality to support ISC’s growth aspirations


Collaborating closely with the client, we embarked on the process of defining precise target personas and crafting tailored messaging for them. This led to the creation and implementation of a comprehensive package encompassing a fresh visual identity, branding, and messaging strategy. The website was skillfully constructed using WordPress, with seamless integration of the Search and Apply functionality via Ceipal.

Notably, we introduced new features to enhance the overall user experience, ensuring the website’s exceptional responsiveness across various browsers and devices. Its expandability was a key consideration, positioning it as a valuable asset for the client’s future endeavors. Additionally, we augmented the site’s functionality by incorporating Google Job Schema and integrating Google Analytics to boost traffic and provide valuable insights into site performance metrics.

40% more Social media interaction

Increase of website users by 37%

Doubled Search inquiries


Kip WrightPresident CEO, Genuent
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"Larry’s support and expertise was invaluable in helping us refresh the Genuent brand and launch our new offering – Talent Path. His expertise spanned every aspect of marketing – from strategy to branding, from website design to building the right internal culture. His leadership and experience came at a time when we completely dismantled our marketing, and frankly, we never missed a beat."
Mick CollinsChairperson, IHRIM
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"IHRIM engaged S.J. Hemley to overhaul and “professionalize” our approach to marketing and outbound communications; across website redesign, campaign management, email & social media outreach, branding, and creative design. S.J. Hemley has provided valuable insights into best practices, current trends, and quick, cost-effective fixes – all of which are crucial for a non-profit organization. Having a partner we trust for advice is as important as their commitment to strategy execution."
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"S.J.Hemley Marketing has been an incredible partner to Sysazzle.  Their team's knowledge of the industry is deep and wide.  Their passion for helping companies brand, market, train and hold accountable the people and processes required to grow are world class.  Their success for us is because they have a focused, thorough and "all in" approach to their work. The entire S.J.Hemley Marketing team are second to none."
Bryan QuinnPresident, ROI
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"S.J.Hemley Marketing is a trusted partner. They make marketing highly approachable and collaborative allowing us to feel confident about the efforts we take on. From website to branding to lead generation to social, S.J.Hemley Marketing has been the go to firm for us. They are direct in their approach and guide us to the right decision. ROI has seen ROI from S.J.Hemley Marketing."
JOHN HENNESSYCOO, Whitridge Associates
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“S.J. Hemley is more than  a partner they are a trusted advisor both to our marketing direction but also due to their knowledge of staffing they bring insight to the table that helps us drive the business. The major website overhaul we just completed is a reflection of a collaborative approach that resulted in an outstanding creative solution.”
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“S.J.Hemley Marketing partnered with us to drive all of our marketing efforts. They brought us forward with all of our marketing from website and case studies to new logo to lead generation and more. We now portray the image we believe the Softworld brand should and it is delivering.”


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