CASE STUDY: SOCIAL MEDIA
IT STAFFING FIRM
QUICK FACTS
Client Situation:
- No previous social media
- No applicant flow
- No understanding of using social media to drive results
- No in-house assistance to implement social media
Solution:
- Created social media profiles
- Created a blog to generate content to distribute through social media
- Repurposed content and established a following
- Organically grew an audience
- Trained staff members on how to share content on social media in order to drive results
Key Benefits:
- Increased applicant flow
- Increased candidate conversion rates
- Increased search engine optimization results
- Established a following of a highly targeted audience
CLIENT SITUATION
Our client is a Boston-based technology staffing firm. They had no social media efforts and didn’t understand the social medium. They understood intellectually that candidate flow could be driven through social media efforts, but they didn’t know how to get there. Since there was no one with social media expertise in-house, they didn’t know how to begin the process of creating social media profiles or how to use the medium to drive lead generation results. They knew that developing a sound strategy was imperative to the success of their efforts and that their efforts would lead to improved candidate flow.
Overall issues included:
- Didn’t understand how to use social media
- Did not know how to create an effective approach
- No understanding of how to generate leads
S.J.HEMLEY MARKETING SOLUTION
We determined that their social media needed to be focused on driving candidates back to our client’s website. We developed a social media strategy that was designed to reach consultants and candidates. Inherently it was necessary to have some client interaction; therefore, a small amount of content was dedicated to client-oriented communication. We developed a strategy to build a highly targeted audience on each social media site, while generating applicant flow.
With the new look and feel of their website, we used a similar look and feel and applied it consistently through each social media profile. We kept their blueprinting careers theme along with our client’s new logo and created Facebook, Twitter, LinkedIn and Google + profiles.
We developed an editorial calendar to map out the content for a blog within our social media strategy. We focused on building a target audience through original content as well as repurposed content to distribute through each social media site. The content from their blog was then published throughout their different social media channels, increasing search engine optimization results and overall page rankings.
KEY CLIENT BENEFITS
- Increased applicant flow and candidate conversation rate
- The social media profiles generated a highly targeted audience
- Low cost of ownership and oversight
- Increased their brand awareness
ABOUT S.J.HEMLEY MARKETING
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.
Marketing Strategy | Branding | Lead Generation Campaigns | Website Design & Development | Social Media | Market Research | Advertising
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