In the staffing and recruiting world, LinkedIn has notably remained the top social media platform of choice. But are you missing out on other opportunities? We’d argue the answer is yes – while Facebook has been known as a more informal, leisure and entertainment platform since its inception, that couldn’t be further from the truth in 2021. So how do you use Facebook to your advantage? We’re discussing Facebook Lead Ads and why this tool is an essential component to lead generation for staffing. Let’s dive in!lead generation for staffing

First off, what is Facebook Lead Ads? This tool is designed for a wide range of industries, but for staffing, it is best used for creating ads for job openings. Lead Ads allows users to skip the hassle of manually filling out a form, creating ease and simplicity, thus increasing the amount of leads you receive. Gone are the days where you have to send a user to a landing page on your site, as they receive all the information they need right within the Facebook app, making it even more likely for them to stay engaged, and therefore convert.

While LinkedIn certainly has its pros, “Facebook is the largest social network worldwide with more than 2.7 billion active users” (Zeno, 2020). Focusing on LinkedIn and Job boards for exceptional talent just doesn’t compare to Facebook’s expansive network. In addition, with Facebook Lead Ads, you have the opportunity to recruit passive candidates who have not been actively seeking new opportunities, thus expanding this network even further.

But what’s the price? As a staffing firm, you know that it costs a pretty penny to search for exceptional candidates. Recruiters can use this cost-effective tool to aid them in this search, as a successful Lead Ad typically costs around $200. Finding top talent for only $200? Where do we sign up?

So, now you know the logistics, but how do you create a quality Facebook Lead Ad? There are three key things you want to focus on when creating an ad:

  1. Campaign Objective
  2. Eye-catching Imagery
  3. Engaging copy

Facebook Lead Ads offers various campaign objectives, but for the purposes of lead generation for staffing, you’ll most likely want to choose “Collect Leads for Your Business”. Additionally, we all know how important it is to utilize striking images and copy that feels conversational instead of salesy. Make sure you keep it as short and to the point as possible, as no one wants to be skimming through paragraphs.

What are you waiting for? The time is now! Do yourself a favor and if you haven’t already, start using Facebook Lead Ads to find the top talent through this extensive network and also save some time! Do you have other questions about lead generation for staffing? Check out our other blogs on lead gen tips or reach out to us and we’d love to chat!
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About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.