Staffing firm market research is an essential element to any great marketing strategy. It allows your company to constantly evolve, creating better content, experiences, and services for your clients/customers. So, where does one begin with their staffing firm market research? Luckily, there are many market research tools out there to help your business grow and improve. See below for a great list of market research tools that greatly benefit your staffing firm.

Google Trendsstaffing firm market research tools
Google Trends is a great staffing firm market research tool, not to mention that it’s free to use. Google Trends analyzes popular search queries across several regions and languages. It uses graphs to compare search volume of different queries over time. This is great for keyword research as well as discovering event-triggered spikes in keyword search volume.

Think with Google Research Tools
Think with Google is another free staffing firm market research tool that provides insights, ideas, and inspiration. It gives you all the information your staffing firm needs to uncover new and relevant market trends. It includes a variety of market research tools including Find my Audience, Market Finder, Google Trends, Google Ads, Data Shorts, and more.

Pew Research Center
The Pew Research Center is a nonprofit organization that conducts research on social issues, public opinion, social and demographic trends, news and media, and much more. Overall, it includes free research for your business to better understand your target market. There are many different topics this research covers, so be sure to check it out!

KeySurvey or Survey Monkey
Survey tools such as KeySurvey and Survey Monkey are great for creating in-depth staffing firm market research surveys that help you better understand your market and client/candidate preferences. With these staffing firm market research tools, you are able to create specific, targeted surveys to help you collect answers to specific questions you may have about your products and/or services.

Census Bureau
Another free resource that serves as a great staffing firm market research tool is the Census Bureau. With this tool, you are able to search through an immense amount of US census data to use to your advantage when making business decisions. You are able to sort data and filter by location industry, and other demographics that are relevant to your staffing firm.

Social Mention
Social Mention is a social media and web monitoring tool that provides real-time alerts for an organization’s keyword. It’s very important to stay up-to-date on your industry’s trends on social media, and this tool makes it very easy to do. Social Mention allows you to search for terms that are relevant to your staffing firm and see what’s trending at that given moment.

Facebook Audience Insights
Facebook Audience Insights is right at your fingertips! This staffing firm market research tool gives your business information on the people connected to your Facebook page as well as people on Facebook in general. Get to know your audience like never before by extracting demographic information, topics and interests of different users, and learning different lifestyles and the types of people that are interested in your business.

Tableau is an interactive data visualization software that allows your staffing firm to see and understand your market research data. This is a great tool that simplifies raw data and puts it in a very understandable format.

Make My Personastaffing firm market research tools
Make My Persona is tool crafted by HubSpot that helps companies quickly and easily generate professional, customizable buyer personas for free. In this staffing firm market research tool, you create a semi-fictitious character by choosing the demographics, industry, job responsibilities, goals/objectives, challenges, and more. This is designed to organize and understand your buyer persona research.

Market research tools are very beneficial when it comes to understanding your target audience and increasing your business. This should be part of your staffing firm marketing strategy. If it’s not, give us a call and we’re happy to get your research started.


About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.