Does branding come before lead generation or in conjunction? Your staffing firm branding efforts must involve more than just creating a cool company logo and hoping that people spread the word about your services and bring in your audience. Branding is accomplished everyday by posting relevant content to your staffing firm website and establishing your […]
The Branding Benefits of Your Blog Read More »
Drawing new visitors to your website is essential to the viability of your staffing firm, and content is a great way to accomplish that goal. Your ultimate content marketing goal is to produce and distribute high-quality material that appeals to your audience. If you create and share unique, insightful content, people are bound to help
Why Content Must be at the Heart of Your Marketing Strategy Read More »
Social media is an ever-evolving platform, so it is imperative that you stay on top of developments in this area. In today’s mobile-reliant society, your marketing strategy must involve engaging potential clients and candidates online and establishing your staffing firm as an industry influencer. Online engagement has the potential to make or break a brand,
Making Social Media a Priority for Your Staffing Firm Read More »
Are you sitting in a conference room right now trying to decide whether or not your staffing firm needs to start a company blog? Is there a blog on your website that hasn’t had an article posted to it in over a month? Are you convinced that writing weekly blog articles requires too much time
To Blog or Not to Blog? Read More »
Looking to add to your client portfolio and fill your talent pool? If so, you have most likely already come up with a plan of attack and identified possible ways to generate leads and cultivate new business. Your sales team is exploring every opportunity in an attempt to locate new clients. Your recruiters are attending
Is Your Staffing Firm Website Working for You, or Against You? Read More »
Do you have a Twitter profile set up for your staffing firm? Is the business description and contact information accurate and up-to-date? Are you following the right type of industry-specific accounts and are your attracting followers in your identified target audience? There are many questions to answer before jumping into social media, but the potential
Using Twitter to Boost Staffing Firm Online Engagement Read More »
Social media is a huge part of brand building, and the success of your staffing firm depends on receiving positive feedback and spreading the word to others. LinkedIn, Facebook and Twitter are great platforms for distributing your content and reaching your target audience, but be careful to stay on top of your accounts. Real-time feedback
Representing Your Staffing Firm on Social Media Read More »
When identifying sources of new business for your staffing firm, does your website jump out as a lead generator? Do you regularly receive requests from clients and candidates who are looking for follow-up from your sales team and recruiters? If you are less than satisfied with your staffing firm website performance, be proactive in order
Is Your Staffing Firm Website Performing the Way You Expected? Read More »
If you are looking to increase your search engine optimization (SEO) ranking, a company blog is a great way to generate interest and draw potential candidates and clients to your site. Creating a blog landing page on your staffing firm website and figuring out the overall design and feel for your posts is the easy
Using Social Media to Promote Staffing Firm Blogs Read More »
You have worked with your marketing team to come up with a website theme that incorporates your staffing firm logo and brand, but have you taken the time to really study the flow of your site? Do you know how your site performs in online searches? Have you conducted market research to find out what
Your Website Through the Eyes of a Prospective Candidate Read More »
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