What are you waiting for? The mobile revolution is here and if your website is not currently making use of responsive design, you are missing out on a tremendous opportunity. New devices are being advertised every day, and the public’s appetite for the latest technology is on the rise. Smartphones, tablets and smart televisions are […]
Weighing the Benefits of Responsive Websites Read More »
It’s time to get social! If your marketing plan does not currently include a social media outreach component, then it is time to revamp your marketing plan. Simply creating company profile pages on social media platforms is not going to get the job done. Successful social media outreach requires creative content production that translates to
Making the Most of Social Media Platforms Read More »
What does your staffing firm stand for? Has your team earned the respect of your competitors? Are you a point of reference for prospective clients and candidates? Do you have new traffic visiting your website every month, and has this interest resulted in a strong SEO ranking? In order to boost your staffing firm brand
Establish Your Staffing Firm as a Thought Leader Read More »
Target on sight! Market research is a great way to understand your target audience and to ultimately boost your staffing firm brand, but how do you go about gathering relevant data? Should you create focus groups or simply distribute surveys to your current clients and candidates? What about hosting informal networking events? Whether your plan
Do You Know What Your Target Audience Is Looking For? Read More »
Promoting your staffing firm is an easy task if you are already well-respected in the industry and have a long history of successful placements and satisfied candidates, but what if you are just starting out? How do you go about marketing your services to potential clients and applicants if you have not already proven yourself
What Is in Your Staffing Firm’s Marketing Strategy? Read More »
It’s tradeshow time! The exhibit space has been reserved, the air and hotel arrangements have been confirmed, and the booth is being packed up for shipping, but are you really ready to attend that tradeshow? Have you done your homework and covered all of your bases to guarantee a return on your investment (ROI)? Market
Is Your Tradeshow Collateral Working for Your Staffing Firm? Read More »
In terms of social media, LinkedIn definitely rises to the top of the list for the recruiting industry. With a primary focus on networking for professionals, it is the perfect platform for identifying individuals with certain skillsets and targeting those in a desired geographical area. The ability to connect with other industry leaders, differentiate your
LinkedIn Opportunities for Your Staffing Firm Read More »
Whether you know it or not, your brand speaks volumes. Your brand is speaking to your target audience even when you don’t think you are actively engaging in branding efforts, but what is it truly saying? Does your staffing firm brand communicate a feeling of trust and a solid reputation, or are your actions telling
What Does Your Brand Say to Your Target Audience? Read More »
Is your staffing firm’s website stuck in a rut? Are you looking to add new elements to your site in order to attract traffic and secure new clients and candidates? Responsive websites with updated content and optimized images are awarded higher SEO rankings, so it is definitely in your best interest to assess your site
Incorporating Creative Elements into Your Staffing Firm Website Read More »
Do you feel that your content marketing strategy is up to par, or could you stand to brush up on your game? Informative, insightful content is a great way build up trust with potential clients and candidates, so it is imperative that you do everything possible to present your staffing firm in the best possible
Is Your Content Marketing Strategy Up to Par? Read More »
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