Great! Contrary to competition, you have a company blog to share the valuable industry content that you produce and also use it to improve your search engine optimization (SEO) ranking. Creating an editorial calendar with blog topics that identify with your target audience is definitely the way to start, but what is equally important is […]
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What does your brand say about your company? How does it separate you from other staffing firms? Does it communicate your key message to your target audience? What do people think when they hear of your staffing firm? How do you make sure it is always positive? Too many questions to answer; we know. The
What Does Your Brand Say? Read More »
Yes, you do! Don’t even bother asking yourself again whether you need market research or not. From the services you offer to the audience you target to the marketing initiatives you launch to your business decisions, your choices need to be as educated as possible. Is your key message speaking to your target audience? Should
The Steps to Follow During Staffing Market Research Read More »
Don’t make the same mistake! Most organizations out there will claim that they have the perfect marketing plan in place to outperform competition and conquer the market. The truth is that they only think they do. Creating a booklet called marketing plan doesn’t mean that the world is yours. A solid marketing strategy needs to
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Is your brand speaking to your target audience? How is your company seen in the staffing industry and what does your company stand for? Keep in mind that your brand is what differentiates you from competition and what helps you win more business. It tells people where you excel and why you are their best
What it Means to Have a Solid Staffing Firm Brand Read More »
How different is your website from your competitors? Does your staffing firm rank high in different search engines when prospects look for your services? Is new traffic coming your way? Do visitors have a great user experience on your website or do they run away, frustrated by broken navigation and links? Your website is a
Is Your Staffing Firm Website Different From Your Competitors? Read More »
Long-tale keywords: staffing firm marketing strategy It’s a no brainer. For your staffing firm to be successful you need to have a solid marketing plan in place. This means creating a strategy that delivers the ability to generate return on your investment or evaluating your current strategy to see what works and what has to
To a Marketing Strategy that Meets your Staffing Firm Goals Read More »
Are you using them properly? Social media platforms are a great tool of communication with your target audience, and are an effective medium of drawing attention and promoting your business. However, simply creating company accounts on Facebook, Twitter or LinkedIn is not going to do the job. You need to do more than just that.
Social Media Guidelines for Your Staffing Firm Read More »
Your brand matters. Without it, you are just another staffing firm. For candidates and clients to choose your organization over others, they need to identify and relate with your message. Your brand needs to speak to their needs and differentiate your company’s products and services from competition. Remember that clients and applicants want to work
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Your company’s website is the face of your business. Its the first place applicants go to look for jobs, and clients visit to find out more about your services. Does your website have the functionality it takes to increase traffic and bring in more business? Do search engines find your site easily when people look
Getting the Most Out of Your Staffing Firm Website Read More »
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Lawrence, MA 01840
