Creating a website with the essential elements is crucial to receiving the return on investment your business deserves. Without an effective website you are less likely to attain leads and generate new business. The first thing many candidates do when they hear about a staffing firm is take a look at their website. If a […]
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Do you really know your target audience and what motivates them to reach out for your services? Your business’ growth is directly related to your audience which makes it crucial for every business to connect with its audience and understand what they want, think and feel. Far too often, businesses end up focusing on quantity
What do you want your company name to communicate? What name accurately articulates your company’s mission and goals? Your company name needs to reinforce the key elements of your business. Your company name needs to be strong, but easy for clients to remember. Renaming your company is difficult because at one point someone thought long
Rebranding Your Company: What’s in a name? Read More »
Marketing and branding is often overlooked by companies, as businesses tend to focus on the logistics of keeping a company running. However, branding is also incredibly important to a company’s client outreach and overall success. Simply put, branding elevates and differentiates your company’s products or services. With that said, having a strong, clear and concise
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When creating a social media strategy for your business, think of the goals of your company. Through market research, you will begin to generate questions that can be answered through a sound social media strategy. From understanding what direction you want to take your business to how you want to increase awareness, the answers to
5 Questions that should be Driving Your Social Media Read More »
Social media has become a key aspect of marketing strategies for many companies to help businesses develop a wide audience, drive potential leads and generate return on investment. However, since the beginning of social media, there has been a lot of noise around the social networks and most of it hasn’t been very helpful. Check
5 Social Media Myths to Avoid Read More »
We live in the day and age where anyone can do a quick Google search on anything they would like. It is in every business’ best interest to constantly keep tabs on their online reputation. Whether your company is on social media or not, there are many ways people can rate, complain or discuss your
How to Protect Your Online Reputation: Social Media Avenues Read More »
LinkedIn is the largest professional networking site with over 200 million users and over 2 million companies. It is essential for every company to be utilizing LinkedIn as a part of their social media strategy to connect with industry leaders, find potential candidates and clients, and to add credibility to their company. By making sure
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Is your company on social media just for the sake of having social media accounts? Do you even know if your company has social media profiles? These are two signs that your company is making huge mistakes on social media. Social media is a powerful marketing tool when used consistently and correctly and with a
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Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined
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