Staffing Firm Branding

What does your brand stand for and where oh where is the ROI?

A common question is…what is in a brand? Is it the pretty pictures that represent the faces of our company? Is it the logo, or is it the look and feel? What about the social media presence? Is advertising part of brand? Is public relations a component? If you notice, the item not listed is […]

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Staffing Firms: Optimize LinkedIn Marketing

As you may know, LinkedIn is a platform for the professional and labor world. Its focus is working as a professional network integrator. LinkedIn is the most effective social media channel for the generation of leads. Staffing firms use LinkedIn marketing to reach candidates. Social media is constantly changing, so we need to adapt our

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The Art of Positioning Your Brand Online: 5 Ways to Develop an Online Brand Positioning Strategy

The art of positioning your brand online is built from what you know to be true about your customer. You want your brand to stand out to your target audience through differentiating your brand from competitors. Your company needs to find ways to emotionally connect with your target audience, stay focused and make your service

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