staffing content marketing strategy

Google Helpful Content Update

What was old is new again, tips for superior recruiting

  What has your database done for you lately? Did you know that a staffing firm has an average placements rate of 0% and the top performers achieve 5% placements with their database? Would you set fire to three million dollars? I guess you wouldn’t. Staffing Firms spend between 700,000 to three million dollars on […]

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Staffing Firms: Optimize LinkedIn Marketing

As you may know, LinkedIn is a platform for the professional and labor world. Its focus is working as a professional network integrator. LinkedIn is the most effective social media channel for the generation of leads. Staffing firms use LinkedIn marketing to reach candidates. Social media is constantly changing, so we need to adapt our

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Email Marketing

8 Email Marketing Campaign Tips for Staffing Firms

Email is not dead! Email marketing campaigns are proven to increase revenue directly. Sending effective emails that do what is intended is tricky, but most of the time you are overthinking it. Communicating to your audience through email gives opportunities to get personal and reach them directly. Check out these eight essential email marketing tips

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nurture marketing campaign

What are Nurture Marketing Campaigns?

A nurture campaign is an inbound marketing strategy that builds long-term connections with potential clients. Nurture marketing takes a long-haul approach to know your audience. They provide them with valuable knowledge through content marketing. Who is your audience? What valuable knowledge do you have that they should know? How will you communicate with them? What

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staffing content marketing strategy

Putting the “Strategy” in Staffing Content Marketing Strategy

As you know, we have discussed the importance of your staffing content marketing strategy in past blogs. However, something we have not gone into detail about is that your content strategy goes well beyond your social media and website. Don’t get me wrong, the digital aspect of content marketing is extremely important, especially in today’s

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