Have you stopped to ask yourself this critical question: What does my staffing firm brand stand for and is my message really speaking to my audience? It goes without saying that your brand-building efforts must begin with a thorough review of your staffing firm services. Where do you excel and what separates you from the […]
Does Your Staffing Firm Brand Speak to your Target Audience? Read More »
Some feel that the mobile revolution is well-established and here to stay, and others would argue that it has only just begun. In either case, there is no excuse for any staffing firm to miss the mark by ignoring their mobile marketing efforts. Busy professionals are making the most out of their down time by
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Are you burying your head in the sand? Well, that is no longer an option for those businesses that are reluctant to fully embrace social media. There is no denying the impact that social media has on our personal and professional lives and in the world of business, those who ignore social media or minimize
Getting Ready to Design a Social Media Strategy Read More »
Multimedia is a great way to drive traffic to your website and attract the attention of prospective clients and candidates. Coming up with creative ways to showcase relevant information is sometimes a challenge, so it is important to explore all possible mediums. When looking to build your brand, consider the following points and be sure
Are Podcasts Part of Your Marketing Strategy? Read More »
It’s just impossible to overstate this one major cornerstone of marketing: listen to your target audience. The best ad campaign in the world is not going to result in new business for your staffing firm if the message does not hit home with your prospective clients and candidates. Every aspect of your marketing campaign, from
Listen to Your Target Audience Read More »
Every staffing firm has a story, but how and where you tell your story matters. When looking to market your services, you need to spread your message through channels that are frequented by potential clients and candidates. No professional is ever far from his/her mobile phone, so if you truly are hoping to reach them
Make Sure Your Social Media Campaign Tells Your Staffing Story Read More »
Does branding come before lead generation or in conjunction? Your staffing firm branding efforts must involve more than just creating a cool company logo and hoping that people spread the word about your services and bring in your audience. Branding is accomplished everyday by posting relevant content to your staffing firm website and establishing your
The Branding Benefits of Your Blog Read More »
Drawing new visitors to your website is essential to the viability of your staffing firm, and content is a great way to accomplish that goal. Your ultimate content marketing goal is to produce and distribute high-quality material that appeals to your audience. If you create and share unique, insightful content, people are bound to help
Why Content Must be at the Heart of Your Marketing Strategy Read More »
Is your staffing firm having trouble delivering the right candidates to your clients? Are your clients becoming less satisfied with your services, or have they already moved their business over to one of your competitors? In order to achieve a successful staffing firm, you must have satisfied clients. Are you listening to their needs? Have
Streamline Your Recruiting Efforts with Market Research Read More »
Social media is an ever-evolving platform, so it is imperative that you stay on top of developments in this area. In today’s mobile-reliant society, your marketing strategy must involve engaging potential clients and candidates online and establishing your staffing firm as an industry influencer. Online engagement has the potential to make or break a brand,
Making Social Media a Priority for Your Staffing Firm Read More »
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