In terms of social media, LinkedIn definitely rises to the top of the list for the recruiting industry. With a primary focus on networking for professionals, it is the perfect platform for identifying individuals with certain skillsets and targeting those in a desired geographical area. The ability to connect with other industry leaders, differentiate your […]
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Whether you know it or not, your brand speaks volumes. Your brand is speaking to your target audience even when you don’t think you are actively engaging in branding efforts, but what is it truly saying? Does your staffing firm brand communicate a feeling of trust and a solid reputation, or are your actions telling
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Is your staffing firm’s website stuck in a rut? Are you looking to add new elements to your site in order to attract traffic and secure new clients and candidates? Responsive websites with updated content and optimized images are awarded higher SEO rankings, so it is definitely in your best interest to assess your site
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Do you feel that your content marketing strategy is up to par, or could you stand to brush up on your game? Informative, insightful content is a great way build up trust with potential clients and candidates, so it is imperative that you do everything possible to present your staffing firm in the best possible
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When it comes to the world of social media, staffing firms must realize that the smallest of mistakes has the potential to come back and haunt your brand for a very long time. While it is important to always try to convey your firm’s personality, remember to be genuine and not to stage something just
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Does your staffing firm brand speak to your target audience? When potential clients and candidates are looking for a new staffing firm to work with, does your name come to mind? Today’s job seekers are looking for experienced recruiters who are placing candidates with top companies. Clients are searching for qualified professionals who are eager
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What is your SEO ranking? If you do not know the answer to this question, then you are clearly not keeping a close eye on your website analytics. Growing your business requires new leads, and today’s professionals are utilizing online searches to find staffing firms to do business with. Is your website attracting the attention
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Let’s face it, mobile is here to stay. If you are not already exploring mobile lead generation efforts, then it is definitely time to jump in with both feet. Mobile-friendly lead generation initiatives are a great alternative to more costly direct marketing campaigns, since they do not require initial expenditures for printed materials or tradeshow
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To blog or not to blog? Do you have a company blog, and are you using it to its full potential? Blogging is all the rage in the marketing industry, but how do you know what constitutes an effective blog article? Are you achieving your goals, or are you simply churning out article after article?
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Are you in the driver’s seat? The future of your staffing firm depends on how well you are attracting the attention of potential clients and candidates. That said, informative content is one of the best ways to engage your target audience through social media and draw them to your website. What does your content marketing
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