What is the point of a company blog? Why should you invest the time into authoring an article each week and posting it to your social media sites? If you are unable to answer these basic questions, then it is time to reassess your blog and redesign your content marketing strategy. When done correctly, blog […]
Is Your Blog Doing Its Job? Read More »
Networking is all about building up your target audience and spreading the word about your staffing firm. Coincidentally, branding is also about communicating with your target audience and building confidence in your services. Have you created a solid marketing plan that includes branding and networking goals? Are you meeting regularly with your team to make
Why Networking and Branding Efforts Go Hand-in-Hand Read More »
Have you gone viral? Don’t get nervous just yet, because a visit to your physician is not going to be necessary. In the world of social media, producing shareable staffing firm content is essential. Building a reliable social media network requires a commitment to high-quality content and a strong team to carry out your social
Are You Producing Shareable Content? Read More »
Lead generation has the potential to be both challenging and rewarding at the same time. Working together as a well-oiled machine is the ultimate goal for all staffing firms, and marketing efforts require teamwork in order to nurture leads and create new business. By integrating your branding and lead generation activities, you are working to
How to Acquire New Business for Your Staffing Firm Read More »
Are you monitoring the trends in social media marketing? Has your staffing firm embraced all that your social media platforms have to offer? As technology evolves, so does social media marketing. Due to its interactive nature, the opportunities for audience engagement, lead generation and brand building are abundant. Before finalizing your staffing firm’s marketing strategy,
What’s on the Horizon for Social Media Marketing? Read More »
Who is your target audience and what services do they need? What roadblocks are they encountering on a daily basis, and can you help to ease their frustrations? Are you doing enough to attract the attention of prospective clients and candidates? How are your marketing efforts being perceived by your target audience and is there
Updating Your Marketing Persona Read More »
Do you have a digital marketing strategy? Are you successfully attracting followers and increasing engagement with your target audience? Social media is a valuable resource in your quest to generate leads and ads may help to grow your business, if done correctly. Have you taken the time to ask yourself whether social media advertising makes
Does Social Media Paid Advertising Make Sense for Your Staffing Firm? Read More »
Running short on qualified candidates? Wondering how to fill the gaps in between your times of peak business? Looking to build new client partnerships? The solution to all of these problems is lead generation, but how should you go about this task? The best way to achieve your goals is to create a well-thought-out marketing
Great Ways to Increase Your Staffing Firm Leads Read More »
What are you waiting for? The mobile revolution is here and if your website is not currently making use of responsive design, you are missing out on a tremendous opportunity. New devices are being advertised every day, and the public’s appetite for the latest technology is on the rise. Smartphones, tablets and smart televisions are
Weighing the Benefits of Responsive Websites Read More »
It’s time to get social! If your marketing plan does not currently include a social media outreach component, then it is time to revamp your marketing plan. Simply creating company profile pages on social media platforms is not going to get the job done. Successful social media outreach requires creative content production that translates to
Making the Most of Social Media Platforms Read More »
300 Canal Street #8508
Lawrence, MA 01840
