When creating a social media strategy for your business, think of the goals of your company. Through market research, you will begin to generate questions that can be answered through a sound social media strategy. From understanding what direction you want to take your business to how you want to increase awareness, the answers to […]
5 Questions that should be Driving Your Social Media Read More »
Social media has become a key aspect of marketing strategies for many companies to help businesses develop a wide audience, drive potential leads and generate return on investment. However, since the beginning of social media, there has been a lot of noise around the social networks and most of it hasn’t been very helpful. Check
5 Social Media Myths to Avoid Read More »
We live in the day and age where anyone can do a quick Google search on anything they would like. It is in every business’ best interest to constantly keep tabs on their online reputation. Whether your company is on social media or not, there are many ways people can rate, complain or discuss your
How to Protect Your Online Reputation: Social Media Avenues Read More »
Twitter is a great tool for small businesses to use in order to increase their lead generation results. Twitter has a unique format that allows a business to connect directly with its consumers and potential leads, when used effectively. Many businesses don’t use Twitter’s tools correctly. Remember, if you build it they will come. Here
Are you using Twitter effectively to increase lead generation results? Read More »
LinkedIn is the largest professional networking site with over 200 million users and over 2 million companies. It is essential for every company to be utilizing LinkedIn as a part of their social media strategy to connect with industry leaders, find potential candidates and clients, and to add credibility to their company. By making sure
5 Ways to Enhance your Company LinkedIn Page Read More »
Is your company on social media just for the sake of having social media accounts? Do you even know if your company has social media profiles? These are two signs that your company is making huge mistakes on social media. Social media is a powerful marketing tool when used consistently and correctly and with a
5 Mistakes Companies Often Make on Social Media Read More »
Many businesses have created a company blog to enhance their social media efforts as well as search engine optimization results; however, not many businesses know how much a blog can improve your lead generation efforts. Through each blog post, businesses can generate qualified leads that will in turn increase ROI. Here are five ways to
5 Ways to Generate Leads through your Blog Read More »
According to Hubspot, from 2009 to 2011, the percentage of businesses with blogs grew from 48% to 65%. 85% of businesses rated their blogs to be important, useful or critical. A staggering 27% said their blogs are critical to their business (because of the reasons below). If all these numbers aren’t enough to convince you
Your Business Doesn’t Have a Blog? 5 Reasons Why Maybe You Should Read More »
The first question that is probably running through your mind right now is, “how can writing only 140 characters improve ROI?” Well, you need to create a Twitter strategy, as part of your social media strategy, by utilizing the tools that Twitter offers. The great thing about Twitter is that everyone is on the same
Creating a Twitter Strategy to Build ROI Read More »
When creating any social media profile for your business, you don’t want to just be posting content and hoping your target audience sees it, but rather building a social media strategy that will yield results from your social media efforts. From LinkedIn to Facebook, you need to create a social media strategy tailored for that
5 Ways to Develop a Business-to-Business Facebook Strategy That Works Read More »
300 Canal Street #8508
Lawrence, MA 01840
