Lead generation is essential to the viability of your staffing firm. The ultimate goal of a lead generation campaign is to attract your target audience and drive ROI. In order to bring in new business and stimulate your sales pipeline, you must peak people’s interest by highlighting what differentiates your staffing firm from the rest […]
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Video is a great way to build connections with your target audience. Video marketing allows you to share much more than printed materials and to communicate your branding message. Next to a face to face meeting, a well done marketing video is the best way to communicate your staffing firm’s personality and create a unique
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Marketing your staffing firm requires research and an understanding of your audience. You need to put in the effort to establish goals, identify a target audience and create effective lead generation campaigns. A successful marketing strategy ties in many different efforts, but ensures they are all linked as part of a cohesive plan. Check out
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When designing your staffing firm’s brand, you must determine how you want your company to be portrayed to potential clients and candidates. The purpose of building a great brand is to generate revenue for your staffing firm and encourage repeat business over time. Your goal is always to balance your brand building efforts with ROI.
Brand vs. Branding Message – Is there a Difference? Read More »
Marketing is all about promoting your staffing firm and letting potential clients and candidates know what sets you apart from your competitors. Marketing efforts take many different forms and of course require marketing budgets of various sizes. Whether your staffing firm has an unlimited marketing budget (unlikely) or whether you are working within the confines
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In order to stay competitive in today’s business world, staffing firms must constantly evaluate and refine their approaches to lead generation. Creating a buzz about your staffing service is an essential part of developing a sales pipeline. Budget is definitely something to consider; however, a small budget does not rule out the possibility of a
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Trade shows are a costly form of marketing for your staffing firm; however, face-to-face marketing allows you the opportunity to develop important relationships with potential clients and qualified candidates while building confidence in your brand. In order to make the most of your conference budget, identify the trade shows frequented by your target audience and
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Staffing firms are looking to attract new candidates and clients, and your company’s website is a great vehicle for accomplishing that goal. There are many effective ways to increase traffic to your website, and maintaining a blog is one of the best ways to encourage people to visit your site. Once visitors have landed on
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Blogs are a great way to attract people’s attention and bring them to your staffing firm’s website, but posting a blog does not guarantee readers. It takes work to promote your article, drive traffic to your blog, and ultimately make them want to return. Invest the time and energy now to create a thriving blog
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Qualified candidates are searching online for opportunities and you want them to check out the available consultant positions on your site. Therein lies the challenge: How do you increase traffic to your website and get people to return in the future? Check out the following suggestions and assess the steps your staffing firm must take
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300 Canal Street #8508
Lawrence, MA 01840
