In today’s mobile-friendly environment, your staffing firm’s online social media presence is just as important as your company’s website. In the staffing world, it is essential that your firm and your recruiters are well-represented on LinkedIn. Whether your specialty lies in IT staffing or clinical staffing, LinkedIn is a great business development tool to help […]
Using LinkedIn to Your Staffing Firm’s Advantage Read More »
When you are asked to describe your brand, do you immediately think of the image on your business card? As part of any staffing firm marketing strategy, it is important to keep in mind that your brand is a multi-faceted identity that includes much more than just a logo. In order to successfully reinvent your
Damage Control – How to Resuscitate Your Staffing Firm Brand Read More »
Social media helps people communicate with friends and family and stay in touch with what is happening in the world. Assuming you are using it correctly, social media is also a vehicle for building brand loyalty and attracting new clients and candidates to your staffing firm. Are you actively engaged on social media sites such
Is Your Staffing Firm Social Media Doing Anything? Read More »
Are you missing out on a huge source of potential leads? Have you neglected one of the most skilled talent pools at your disposal? Former consultants, especially the best and brightest individuals, represent an amazing source of qualified leads for your staffing firm. It is important to keep track of your former consultants and to
Untapped Potential: Generate Leads by Reconnecting with Former Consultants Read More »
In order to engage candidates and create staffing firm brand ambassadors, you must strive to increase your social media fan bases and distribute quality content that followers are motivated to share. Although there is no way to accurately predict which content is going to go viral, it is possible for staffing firms to increase their
How to Make Staffing Firm Content Go Viral Read More »
When qualified applicants search for new opportunities, their first source of information is generally the internet. Today’s online competition is fierce, and all companies must invest time and resources into carefully designing their staffing firm marketing campaigns and making sure their websites are updated, efficient and mobile-friendly. Do your analytics show that your staffing firm
Is Your Staffing Firm’s Website a Leading Driver of Applicants? Read More »
The goal of every staffing firm is to recruit highly qualified candidates and attract clients with open requirements in order to create a great match. Along the way, it is important to build your brand in order to establish a solid reputation within the staffing industry and impel satisfied clients and candidates to recommend your
Brand Sourcing Through Social Media Read More »
Content marketing is the new buzz word in the business world, but how do you know if you are doing it correctly? Are you able to tell whether your staffing firm content marketing efforts are generating ROI? Content marketing involves creating and sharing information such as blog articles, infographics, videos, and transmedia storytelling materials in
Is Your Content Marketing Generating ROI? Read More »
In order to attract new clients and candidates to your staffing firm, it is important to include the valuable tool of social media in your marketing plan. Many businesses create pages on Facebook, but most do not take that important next step and discover ways to actively engage with their target audience. In order to
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Social media is a great way to start a conversation with your target audience and increase engagement with your brand. Social media is also an effective vehicle for spreading a message and generating interest in a particular cause. The success of the ALS-focused Ice Bucket Challenge campaign is a great example of modern day social
What Makes the Ice Bucket Challenge So Successful? A Lesson in Modern Day Social Media Read More »
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