Do you describe your business as…A leading technology staffing firm or a national provider of scientific …? Do you tell prospects that you provide superior customer service or that you have systems that drive effectiveness? What is different about your differentiation? Sales differentiation made easy. Identify Your Key Attributes When you walk around your sales […]
What’s the difference? Sales differentiation. Read More »
Successful organizations have found that the difference between significant success, minimal success, and no success directly ties to training. The few organizations that invest in training are the ones that have incredible success. The need to train is there to ensure that everyone knows what is expected of them, that they know how to do
A Culture of Winning – Why ongoing sales training is imperative Read More »
There are three ways to exit a room: banging your head against the wall, the window, and the door. While the door is the easiest way out, people tend to choose to bang their heads or jump out windows. Market research is much like this, staffing firms tend to choose the window or the wall
Using a Heat Map to Expand Market Research Read More »
Email marketing is one of the greatest mediums to communicate with consumers. It is cost effective, a quick way to reach a large audience and as technology has evolved, email has become more accessible and more important. There is no question that email marketing is here to stay only question is how effective can we
Build Effective Email Marketing Campaigns Read More »
Imagine this. You just hired a sales and recruiting team for staffing solutions and you are excited to see results. However, you realize that some of them are not meeting the sales goals and you’re not sure how to fix that. This is where the importance of sales metrics comes in. Sales metrics are the
The Power of Metrics at Your Sales and Recruiting Organization Read More »
One of the very first things we all learn about salespeople is that they are born, not made. This is fundamentally true, but we have all met the person that seems to overcome regardless of the birth quotient. What do they do differently and can we make them? Train to fit the person with the
How will training help? I need productive sales teams. Read More »
Your marketing and sales strategy is the cornerstone of driving your business. When strategy is overlooked, business opportunities are lost, differentiation is missed, targeting opportunities is less focused, market penetration does not have depth, and overall your team is taking a scattered approach. We need to get your strategy down to a fundamentally easy and
What’s in a marketing and sales strategy? Can it deliver ROI? Read More »
Not many companies that I know can exist without making a sale and strategic selling is one of the most effective ways to make the sale. It’s important to have the fundamental skills behind how to make a sale, but it is equally important to know the business and the lessons to be learned in
5 Key Strategic Selling Lessons Read More »
We’ve discussed finding your target audience, defining what your business is and what your clients want, where you want to do business, and why anyone should do business with you. Once all of those elements have been defined and put in place, then it is time to think of the most important part of your
“How” to Roll Out Your Marketing Strategy Read More »
Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined
How To Create A Unique Selling Proposition Read More »
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