It’s tradeshow time! The exhibit space has been reserved, the air and hotel arrangements have been confirmed, and the booth is being packed up for shipping, but are you really ready to attend that tradeshow? Have you done your homework and covered all of your bases to guarantee a return on your investment (ROI)? Market […]
Is Your Tradeshow Collateral Working for Your Staffing Firm? Read More »
In terms of social media, LinkedIn definitely rises to the top of the list for the recruiting industry. With a primary focus on networking for professionals, it is the perfect platform for identifying individuals with certain skillsets and targeting those in a desired geographical area. The ability to connect with other industry leaders, differentiate your
LinkedIn Opportunities for Your Staffing Firm Read More »
Whether you know it or not, your brand speaks volumes. Your brand is speaking to your target audience even when you don’t think you are actively engaging in branding efforts, but what is it truly saying? Does your staffing firm brand communicate a feeling of trust and a solid reputation, or are your actions telling
What Does Your Brand Say to Your Target Audience? Read More »
Is your staffing firm’s website stuck in a rut? Are you looking to add new elements to your site in order to attract traffic and secure new clients and candidates? Responsive websites with updated content and optimized images are awarded higher SEO rankings, so it is definitely in your best interest to assess your site
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In business, the bottom line matters. Showing a profit in the world of staffing requires a steady stream of clients and a talent pool that is filled with qualified candidates. Make use of market research to thoroughly understand who your target audience is and what issues are important to them. Identify the modes of outreach
Boost Profits with Effective Lead Generation Campaigns Read More »
Do you feel that your content marketing strategy is up to par, or could you stand to brush up on your game? Informative, insightful content is a great way build up trust with potential clients and candidates, so it is imperative that you do everything possible to present your staffing firm in the best possible
Is Your Content Marketing Strategy Up to Par? Read More »
To blog or not to blog? Do you have a company blog, and are you using it to its full potential? Blogging is all the rage in the marketing industry, but how do you know what constitutes an effective blog article? Are you achieving your goals, or are you simply churning out article after article?
Do You Have a Solid Staffing Firm Blogging Strategy? Read More »
May 1st marks our fourth year in business. According to Inc., 50% of startups fail within five years (depressing). According to Forbes, 90% of startups fail in general (even more depressing). These are gloomy facts, but I wanted to share them because when we started the business, these are the facts that we paid attention
Where does the time go? 90% of startups fail. Read More »
Are you in the driver’s seat? The future of your staffing firm depends on how well you are attracting the attention of potential clients and candidates. That said, informative content is one of the best ways to engage your target audience through social media and draw them to your website. What does your content marketing
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Email marketing campaigns are a great way to build up brand recognition and to allow clients and candidates to identify your staffing firm as an industry leader. By positively linking a brand with a particular staffing firm and establishing a sense of familiarity, potential clients and candidates begin to associate with the firm and build
Using Email Campaigns to Build Your Brand Read More »
300 Canal Street #8508
Lawrence, MA 01840
