Do you describe your business as…A leading technology staffing firm or a national provider of scientific …? Do you tell prospects that you provide superior customer service or that you have systems that drive effectiveness? What is different about your differentiation? Sales differentiation made easy. Identify Your Key Attributes When you walk around your sales […]
What’s the difference? Sales differentiation. Read More »
Before they were Nike, they were just a shoe company. Before they were Apple, they were a small computer company. Before they were McDonald’s, they were a small hamburger joint. Most people think that the business comes and then the brand develops, but nothing could be further from the truth. These brands have something simple
Does your brand matter? Make your brand stand above. Read More »
We all make the decision to create a website for our business, but do we begin with what it can do for us or do we simply say we need a site? Our website is the most client facing marketing tool we possess, but most companies are not sure what the site is currently doing
Is your website the beginning or the end of your marketing effort? Read More »
Your marketing and sales strategy is the cornerstone of driving your business. When strategy is overlooked, business opportunities are lost, differentiation is missed, targeting opportunities is less focused, market penetration does not have depth, and overall your team is taking a scattered approach. We need to get your strategy down to a fundamentally easy and
What’s in a marketing and sales strategy? Can it deliver ROI? Read More »
How is your staffing firm brand doing in the social media arena? Are you seeing results from your presence so far, or are you starting to think that it is time to focus into other efforts? Before you make the same mistake that many companies make and turn your attention away from the benefits of
How to Make Your Staffing Firm Social Media Plan Work Read More »
Exhibiting at a tradeshow is not an inexpensive marketing initiative. Lots of resources and time go into the effort and expectations are high. For many staffing firms, it is one of the best shots they have to achieve additional business growth. Coming back from an event without generating the best return on your investment (ROI)
Turning Every Staffing Firm Tradeshow into a Growth Opportunity Read More »
Your brand is your reputation. It is what differentiates you from other staffing firms and what makes you known among clients and candidates. The stronger it is, the more recognizable your company becomes and the more business you win. To use simple examples, what brands come to your mind when you want to purchase a
Best Ways to Brand Your Staffing Firm Read More »
Time to grow your staffing firm business. Operating in a fierce and extremely competitive industry calls for clear thinking and wise business decisions that generate return on your investment. In order to go down this path, you need to have a staffing firm marketing strategy in place that is capable of taking your business to
Setting Your Staffing Firm Business Course Read More »
Let’s be honest! Innovative graphics, eye-catching photos and an easy navigation are great, but they mean nothing if your website doesn’t deliver the necessary return on your investment (ROI). Being the frontage of your brand, your staffing firm website has to stay ahead of your competition and work for your business, not against it. Keep
How to Make Your Website an ROI Champion Read More »
The definition of insanity is doing the same thing over and over again and expecting different results. Is this the case with your tradeshow booth? Have you been using the same booth again and again, regardless of the event you attend or the marketing message you want to convey? Are you seeing the number of
Is it Time to Redo Your Tradeshow Booth? Read More »
300 Canal Street #8508
Lawrence, MA 01840
