Have you built a marketing budget? What is the purpose of the budget you have built? Are you documenting expenses or determining how to grow your business? Many business owners attempt to rationalize expenses and call it a budget, but the truth is failure to take marketing seriously and create an appropriate budget negatively impacts […]
5 Essentials to Building a Marketing Budget Read More »
Marketing and branding is often overlooked by companies, as businesses tend to focus on the logistics of keeping a company running. However, branding is also incredibly important to a company’s client outreach and overall success. Simply put, branding elevates and differentiates your company’s products or services. With that said, having a strong, clear and concise
5 Tips to Branding your Company Read More »
With a rough economy, most businesses cannot allocate big budgets to their marketing team. However, the expectations haven’t changed for the marketing department to generate leads and build ROI for the company. So, how do you generate hot leads with a limited budget? Lead generation does not have to take up a large budget and
With a Limited Marketing Budget, How can I Generate Leads? Read More »
Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined
How to Create a Unique Selling Proposition Read More »
According to Hubspot, from 2009 to 2011, the percentage of businesses with blogs grew from 48% to 65%. 85% of businesses rated their blogs to be important, useful or critical. A staggering 27% said their blogs are critical to their business (because of the reasons below). If all these numbers aren’t enough to convince you
Your Business Doesn’t Have a Blog? 5 Reasons Why Maybe You Should Read More »
When creating any social media profile for your business, you don’t want to just be posting content and hoping your target audience sees it, but rather building a social media strategy that will yield results from your social media efforts. From LinkedIn to Facebook, you need to create a social media strategy tailored for that
5 Ways to Develop a Business-to-Business Facebook Strategy That Works Read More »
Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is also through content and transparency. By this point we have all heard about Facebook, Twitter, LinkedIn and other social media platforms and we all know our companies need to be on them. You have created
Building Your Brand Through a Winning Social Media Strategy Read More »
Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people
5 Ways to Develop a LinkedIn Strategy That Works Read More »
Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you
Strategic Planning for 2013 Read More »
How much time did you spend with your sales team this week? It was not enough. The Mental Conversation Our most valuable resource is our most often overlooked. You might say, “They know what they are doing because I hired good people.” They would probably say, “I guess he/she is good with what I am
Ring! Ring! Is anyone making calls – sales management/training 101 Read More »
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