Designing a branding message includes creating a slogan and message to identify your staffing firm and using that brand to distinguish your firm from your competitors. A great branding message conveys a certain feeling and allows your target audience to relate to your message. It is imperative that your brand has meaning behind it; brands […]
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Blogs are a great way to attract people’s attention and bring them to your staffing firm’s website, but posting a blog does not guarantee readers. It takes work to promote your article, drive traffic to your blog, and ultimately make them want to return. Invest the time and energy now to create a thriving blog
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Marketing efforts are an essential component of every successful business and your staffing firm is no exception. No matter how effective your recruiters are, you must devote time and energy into how your firm is perceived by others. Clients and candidates want to be associated with the best staffing firms and a great reputation doesn’t
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Now more than ever before, the online reputation of your staffing firm is directly tied into your long-term viability. Clients want to do business with great firms and candidates are looking to sign on with respected agencies. Your staffing firm’s online reputation affects your ability to attract new clients and to retain your current clients.
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Now that nearly two out of three Americans own a smartphone, it is safe to say that the mobile revolution has arrived. It has also been proven that email is the top activity on smartphones, beating out social media. With that said, it’s time for staffing firms to change the way they are communicating with
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Search engine optimization is about maximizing the number of visitors to your staffing firm’s website by ensuring your website appears high on the list of results by a search engine such as Google, Yahoo or Bing. This is key to every business because it is what increases your brand awareness and in the end is
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Competition is an integral part of doing business. How successful you become at competing depends on how you position your staffing firm in relation to your competitors. Standing out among your competition requires being able to communicate your points of difference clearly and effectively to your target audience; it means continuously making improvements to sustain
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Creating a website with the essential elements is crucial to receiving the return on investment your business deserves. Without an effective website you are less likely to attain leads and generate new business. The first thing many candidates do when they hear about a staffing firm is take a look at their website. If a
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Do you really know your target audience and what motivates them to reach out for your services? Your business’ growth is directly related to your audience which makes it crucial for every business to connect with its audience and understand what they want, think and feel. Far too often, businesses end up focusing on quantity
What do you want your company name to communicate? What name accurately articulates your company’s mission and goals? Your company name needs to reinforce the key elements of your business. Your company name needs to be strong, but easy for clients to remember. Renaming your company is difficult because at one point someone thought long
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