Are you confident that your staffing firm is targeting the most appropriate clients and candidates? How do you know whether your marketing efforts are focused on the right audience? Is your team in agreement with your identified staffing firm target audience? Management needs to assure that all team members are held accountable for delivering a […]
Is Your Staffing Firm Targeting the Right Audience? Read More »
When you are asked to describe your brand, do you immediately think of the image on your business card? As part of any staffing firm marketing strategy, it is important to keep in mind that your brand is a multi-faceted identity that includes much more than just a logo. In order to successfully reinvent your
Damage Control – How to Resuscitate Your Staffing Firm Brand Read More »
Take a minute to perform a Google search for ‘staffing firm,’ or ‘recruiting firm,’ or ‘staffing agency,’ or ‘staffing company.’ Did you find page after page of results advertising staffing services? Clients and candidates looking for firms to work with are performing those same searches every day. Given the sheer number of staffing firms, it
How to Differentiate Your Staffing Firm Website Read More »
If your goal is to remain competitive and viable, it is imperative that you differentiate your staffing firm and stand out from your competitors. A great way to position your company within the industry is to tell your target audience what makes you different and why they need to do business with your staffing firm.
The Value of Social Responsibility when Differentiating Your Staffing Firm Read More »
Content marketing is the new buzz word in the business world, but how do you know if you are doing it correctly? Are you able to tell whether your staffing firm content marketing efforts are generating ROI? Content marketing involves creating and sharing information such as blog articles, infographics, videos, and transmedia storytelling materials in
Is Your Content Marketing Generating ROI? Read More »
In order to attract new clients and candidates to your staffing firm, it is important to include the valuable tool of social media in your marketing plan. Many businesses create pages on Facebook, but most do not take that important next step and discover ways to actively engage with their target audience. In order to
Ways to Increase Staffing Firm Facebook Engagement Read More »
In order to build your business and your brand, it is essential that you maximize the return on investment (ROI) of your staffing firm website. Is your website generating qualified leads for your recruiting team? Are your sales managers converting leads into clients? If your staffing firm’s website is not bringing in business then your
Are You Really Getting the Most Out of Your Staffing Firm Website? Read More »
Are you marketing your staffing firm to the best of your ability? Is your company making use of social media and building your brand among your target audience? If the answer to either question is no, then you need to sit down and assess your efforts. Content marketing is a technique used by businesses that
Reasons for Your Staffing Firm’s Lack of Content Marketing Success Read More »
Given our ever-increasing reliance on technology and social media, business cards are becoming more of a thing of the past… or are they? Professionals everywhere are connecting on LinkedIn and communicating via text and email on their mobile devices. Are the tried and true printed business cards still needed in today’s business world? The answer
Business Cards in the Digital Age Read More »
Every staffing firm likes to think that their agency is the best at doing what they do. What is best about you? What is different about your firm? What makes one firm stand out above their competition? Why would clients and candidates be inclined to do business with one staffing firm over another? Therein lies
The Importance of Differentiating Your Staffing Firm Read More »
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