Are you sitting in a conference room right now trying to decide whether or not your staffing firm needs to start a company blog? Is there a blog on your website that hasn’t had an article posted to it in over a month? Are you convinced that writing weekly blog articles requires too much time […]
To Blog or Not to Blog? Read More »
Looking to add to your client portfolio and fill your talent pool? If so, you have most likely already come up with a plan of attack and identified possible ways to generate leads and cultivate new business. Your sales team is exploring every opportunity in an attempt to locate new clients. Your recruiters are attending
Is Your Staffing Firm Website Working for You, or Against You? Read More »
When you think about your staffing firm brand, what does it say about your services? Does your brand differentiate your firm and let people know what staffing niche you fall into? Are you conveying a sense of professionalism and reliability? In order to be known for superior service, you must consistently deliver superior service and
Who Does Your Brand Speak To? Read More »
Email marketing campaigns have the potential to be stressful, but if you take the time to properly plan out your efforts you are sure to realize a return on your investment (ROI). Email communication is a cost-effective way to spread your message and drive your target audience back to your staffing firm website. Today’s professionals
Be in the Know When Planning Your Next Email Marketing Campaign Read More »
Social media is a huge part of brand building, and the success of your staffing firm depends on receiving positive feedback and spreading the word to others. LinkedIn, Facebook and Twitter are great platforms for distributing your content and reaching your target audience, but be careful to stay on top of your accounts. Real-time feedback
Representing Your Staffing Firm on Social Media Read More »
Brands are more than a logo and a catchy tagline on the bottom of your company letterhead. Your brand tells people who you are and what makes your staffing firm stand out from your competition. What does your brand say about your staffing services? In order to get the most out of your staffing firm
Getting the Most Out of Your Staffing Firm Brand Read More »
When identifying sources of new business for your staffing firm, does your website jump out as a lead generator? Do you regularly receive requests from clients and candidates who are looking for follow-up from your sales team and recruiters? If you are less than satisfied with your staffing firm website performance, be proactive in order
Is Your Staffing Firm Website Performing the Way You Expected? Read More »
A comprehensive marketing strategy is essential to the success of any staffing firm. Be sure to invest enough time and energy into this process, in order to create a plan that is capable of taking your business to the next level. Identify your ideal target audience and determine how you are going to market your
Assessing Your Marketing Strategy: Effective or Ineffective? Read More »
A good brand is essential to remain competitive in the staffing industry. Candidates are not going to sign on with a firm that has a bad reputation and clients are not going to beat down your doors if they know that your track record with timely placements is questionable. Remember the most important staffing firm
Branding Guidelines for Your Staffing Firm Read More »
You have worked with your marketing team to come up with a website theme that incorporates your staffing firm logo and brand, but have you taken the time to really study the flow of your site? Do you know how your site performs in online searches? Have you conducted market research to find out what
Your Website Through the Eyes of a Prospective Candidate Read More »
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Lawrence, MA 01840
