When designing any marketing initiative, it is essential to evaluate who exactly falls into your staffing firm target audience. For each email marketing campaign, you must set specific goals and decide whether your message is going to be relevant to the identified audience. Pay attention to wording choices, images selected and any appeals you are […]
Generating Leads through Email Marketing Campaigns Read More »
We all debate the need for our staffing firm website. Is it a lead generator? Is it an online brochure? Is it there because someone told you that you have to have a website? The fact is the reasons to not change a thing are the easy answers. Five reasons not to update or change
Don’t update or change a thing on your staffing firm website – 5 reasons why. Read More »
How do your customers know you? How do they remember you? What are three words that they would use to describe your staffing firm brand? We are all busy building our companies and it all starts with a sale or does it. Do people buy from people they don’t know or like? When it comes
Identifying your Identity. The command and control of defining your company. Read More »
Nothing is going to help your company thrive more than making educated and justified business decisions. Too good to be true? Well, before you start shaking your head in disbelief, keep in mind that there is a way to gather crucial information that allows you get a competitive edge and set realistic business goals that
Why Market Research Is Vital for Your Staffing Firm Read More »
It’s tradeshow time! Are you excited to generate leads and engage with your target audience? Is your team ready to actively convert potential clients and candidates into new business for your staffing firm? When it comes to tradeshows, the bottom line is that you need to generate solid leads and boost your brand in order
Staffing Firm Tradeshow Outreach Strategies Read More »
We live in the day and age where anyone can do a quick Google search on anything they would like. It is in every business’ best interest to constantly keep tabs on their online reputation. Whether your company is on social media or not, there are many ways people can rate, complain or discuss your
How to Protect Your Online Reputation: Social Media Avenues Read More »
Not many companies that I know can exist without making a sale and strategic selling is one of the most effective ways to make the sale. It’s important to have the fundamental skills behind how to make a sale, but it is equally important to know the business and the lessons to be learned in
5 Key Strategic Selling Lessons Read More »
Who wants to talk to a robot? Well, surprisingly more and more staffing firms are recognizing that candidates and even some clients are happy doing it. In a recent survey from CareerBuilder, half of all applicants give up on a company when they have not received feedback within two weeks. Recruiting chatbots are creating instantaneous
This is a must read for every staffing firm. For those of you that are not aware, Indeed is no longer screen scraping jobs from staffing firm websites. In other words, no Indeed staffing jobs. What? Is that why you are seeing decreased applicant flow? Probably. Last October, Indeed announced the plan to eliminate staffing
Why Are Your Staffing Firm Jobs Not Appearing on Google And What’s the Deal With Indeed? Read More »
“Why” is one of the shortest questions we are all asked, matter of fact there are very few questions that use less words yet require such exhaustive thought. The “Why” of a marketing strategy is one of the most important questions when it comes to building a plan for success. In building your marketing strategy,
The “Why” of Marketing Strategy Read More »
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