In the immortal words, “Yes, but if he knows I know he knows, he may do (X) instead. But what if he knows more than I think he does? He could be acting like he only knows that I know he knows, when in fact he knows that I know he knows I know he […]
What You Don’t Know Can Hurt You Read More »
We all know the tempo that our sales and recruiting teams have each day. They are making a certain number of outbound calls. They are one-off emailing multiple people during the day. They are following up with clients and candidates, attending meetings, and participating in a variety of other activities to make the deal. With
Sales & Recruiting Tempo – Email Cadence Read More »
Trade shows. Networking events. Client show events. Candidate happy hours. When we refer to trade shows, we are referring to all of this. As Shakespeare applied to all of his plays, we focus on the play within the play – or as we call it, the show within the show. When you attend any of
The Show Within the Show – Your Trade Show Strategy Read More »
We all know the adage that people do business with people they like. Yet, how do you get someone to like you when they won’t event talk to you? Lead generation refers to the acquisition of new clients, acquisition of new candidates, and the expansion of business within existing clients. When we talk about prospecting,
Driving Sales Or Wait And See? Read More »
One of the very first things we all learn about salespeople is that they are born, not made. This is fundamentally true, but we have all met the person that seems to overcome regardless of the birth quotient. What do they do differently and can we make them? Train to fit the person with the
How will training help? I need productive sales teams. Read More »
The 4th of July is a special time of year when we celebrate our independence. Some of us spend time celebrating those that got us our independence and many of us simply celebrate. What do you think of when you think of the 4th? Do you think of the UK? Do you think of swimming
The 4th of July – A Branding Case Study Read More »
Brand identity is a crucial part of your firm’s overall marketing strategy. If you want your clients and consultants to recognize your company name along with a good connotation, then implementing a brand strategy for your staffing firm is what you need to do. With it, you’ll be able to uniquely distinguish yourself from your
Why It’s Important to Implement a Brand Strategy For Your Staffing Firm Read More »
We all make the decision to create a website for our business, but do we begin with what it can do for us or do we simply say we need a site? Our website is the most client facing marketing tool we possess, but most companies are not sure what the site is currently doing
Is your website the beginning or the end of your marketing effort? Read More »
Market research are two words that are surprisingly scary for your average staffing firm. That’s because these words imply taking a deep dive into understanding the needs and motivations of your clients and most firms just don’t have the personnel to achieve this lofty goal. However, most firms don’t need to take a deep dive.
What Do You Know About Your Clients: Market Research Read More »
Your marketing and sales strategy is the cornerstone of driving your business. When strategy is overlooked, business opportunities are lost, differentiation is missed, targeting opportunities is less focused, market penetration does not have depth, and overall your team is taking a scattered approach. We need to get your strategy down to a fundamentally easy and
What’s in a marketing and sales strategy? Can it deliver ROI? Read More »
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