Marketing Strategy

Sales & Recruiting Tempo – Email Cadence

We all know the tempo that our sales and recruiting teams have each day. They are making a certain number of outbound calls. They are one-off emailing multiple people during the day. They are following up with clients and candidates, attending meetings, and participating in a variety of other activities to make the deal. With

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Why It’s Important to Implement a Brand Strategy For Your Staffing Firm

Brand identity is a crucial part of your firm’s overall marketing strategy. If you want your clients and consultants to recognize your company name along with a good connotation, then implementing a brand strategy for your staffing firm is what you need to do. With it, you’ll be able to uniquely distinguish yourself from your

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Is your website the beginning or the end of your marketing effort?

We all make the decision to create a website for our business, but do we begin with what it can do for us or do we simply say we need a site? Our website is the most client facing marketing tool we possess, but most companies are not sure what the site is currently doing

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What Do You Know About Your Clients: Market Research

Market research are two words that are surprisingly scary for your average staffing firm. That’s because these words imply taking a deep dive into understanding the needs and motivations of your clients and most firms just don’t have the personnel to achieve this lofty goal. However, most firms don’t need to take a deep dive.

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What’s in a marketing and sales strategy? Can it deliver ROI?

Your marketing and sales strategy is the cornerstone of driving your business. When strategy is overlooked, business opportunities are lost, differentiation is missed, targeting opportunities is less focused, market penetration does not have depth, and overall your team is taking a scattered approach. We need to get your strategy down to a fundamentally easy and

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