Today we’re going to take a journey. A path to staffing firm success. But first, we need to make sure we have our supplies. We need to ensure that we have the detailed information on our business. This journey of marketing strategy asks you to understand where you’re having success and where you’re not having […]
The Quest For Staffing Firm Perfection Read More »
Do you describe your business as…A leading technology staffing firm or a national provider of scientific …? Do you tell prospects that you provide superior customer service or that you have systems that drive effectiveness? What is different about your differentiation? Sales differentiation made easy. Identify Your Key Attributes When you walk around your sales
What’s the difference? Sales differentiation. Read More »
Marco! Polo! Marco! Polo! Hopefully you know the game of Marco, Polo. We’ve all grown up with various versions of the game, but essentially, someone with their eyes closed is searching for other players by yelling “Marco” and listening for the others to respond “Polo” in hopes of finding them. Marco, Polo is a great
The Marco, Polo of SEO Read More »
With 2020 in the immediate future, marketing strategy has become increasingly important. Many staffing firms have not spent enough time digging into their marketing strategy, and the forecast for 2020 is more problematic than recent years. As we look into 2020, we see an uncertain economy that brings complexity to our various staffing firms. The
A Look into your Staffing Firm Marketing Strategy for 2020 Read More »
There are three ways to exit a room: banging your head against the wall, the window, and the door. While the door is the easiest way out, people tend to choose to bang their heads or jump out windows. Market research is much like this, staffing firms tend to choose the window or the wall
Using a Heat Map to Expand Market Research Read More »
One of the first things that we learn in marketing is that while what we do has an artist’s hand, there is more science than art. We need facts to operate from in order to draw the right conclusions and those right conclusions are turned into works of art, if you will. Facts are our
Market Research: Do we know what we need? Do we know what our clients need? How? Read More »
From pony express to real-time updates, how the world has changed. From consumers to business owners alike, we are all spending an inordinate amount of time on the tools that drive efficiency, drive sales and drive interaction. Our smart phones keep getting smarter and the tools that tie us all together have gone from writing
Social Media: What did everyone do before they were able to give updates? Read More »
Imagine this. You just hired a sales and recruiting team for staffing solutions and you are excited to see results. However, you realize that some of them are not meeting the sales goals and you’re not sure how to fix that. This is where the importance of sales metrics comes in. Sales metrics are the
The Power of Metrics at Your Sales and Recruiting Organization Read More »
Do your customers recognize your company logo? Do they remember your tagline? Do they associate a positive image with your organization? If yes, then your branding strategy must be on point. However, if not, then don’t worry – we are here to help. Creating a branding strategy is essential for any business to succeed. Your
Focus Groups, Feedback & Findings – Creating a Winning Branding Strategy Read More »
As marketing continues to evolve, differentiation is placed in a wide array of areas. For those of you who remember web 2.0 (otherwise known as social media), digital marketing has now grouped a variety of marketing efforts together. So, what exactly is digital marketing? Digital marketing includes any marketing effort that utilizes an electronic device
What is Digital Marketing and Digital Marketing Strategy? Read More »
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