As we look at the global impact of these current times, communication has become more challenging. Even though we have several digital outlets, it has proven to be difficult to keep up communication with others from a remote standpoint. A study was completed in the 1980s that discussed how many impressions a person needed to […]
Communication Changing the Rules of Engagement Read More »
Let’s face it, along with your brand, your website is the face of your staffing firm. With technology advancing on a daily basis, our websites are able to have the best features to drive optimal traffic. How is your website’s user experience? Is your navigation clear? Does your site have impressive features? In this blog,
Website Enhancements in 2020: Staffing Firm Website Features Your Site Should Consider Read More »
How important is your branding strategy in our current environment? Now more than ever, branding has proven to be especially important. As we are all living in a contactless world due to the COVID-19 pandemic, online branding is important for staffing firms, and more specifically, your sales teams. In this blog, find what your sales
How Important is Your Branding Strategy in Our Current Environment? Read More »
In order to build a thriving staffing firm, you must provide top talent, make timely matches and offer fair pricing for your services. Since you already know this basic formula for success, you might be thinking how is market research going to help? There are many areas where market research has the potential to shed
Is Market Research Really Necessary for Your Staffing Firm? Read More »
You’ve created your editorial calendar, solidified your target audience, written content for posting, and gathered your repurposed articles. Now what? Once you’ve created a solid online presence, you shouldn’t disregard all the work you put into it. How is your target audience engaging with your social media posts? Are they clicking links, liking, and commenting
The Value of Social Media Engagement Read More »
Search engine optimization. We know it, we use it, we love it. We’ve discussed several times before how important SEO is for your staffing firm marketing strategy and that it should never be overlooked. SEO is something you should always be aware of, as it is constantly evolving. Like everything digital, SEO has been improving
Something we get asked frequently is how to avoid sounding tone-deaf in marketing efforts during the COVID-19 pandemic. Although it’s very important to avoid tone-deafness during this time, it’s not the only time to avoid this issue. Tone-deafness in marketing has been an ongoing issue for some time and should always be avoided. Being tone-deaf
Avoiding Tone-deafness in Marketing Read More »
As you know, we have discussed the importance of your staffing content marketing strategy in past blogs. However, something we have not gone into detail about is that your content strategy goes well beyond your social media and website. Don’t get me wrong, the digital aspect of content marketing is extremely important, especially in today’s
Putting the “Strategy” in Staffing Content Marketing Strategy Read More »
When we talk about lead generation for staffing, we can’t forget the environment we are all living in today. “Business as usual” in your marketing efforts is not going to work. If you were using direct mail as a lead generation tactic previously, it’s time to rethink your strategy because that is currently not a
Lead Generation for Staffing in Today’s Environment Read More »
There are many things to consider when applying digital marketing to your staffing firm recruitment strategy. Digital marketing encompasses many things that are, you guessed it, digital and online. This includes your website, social media, various job board sites, and more. When creating your digital marketing strategy for your recruiting efforts, take the points below
Your Staffing Firm Recruitment Strategy via Digital Marketing Read More »
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