Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is also through content and transparency. By this point we have all heard about Facebook, Twitter, LinkedIn and other social media platforms and we all know our companies need to be on them. You have created […]
Building Your Brand Through a Winning Social Media Strategy Read More »
Whether you like it or not, the face of your company is becoming more and more accessible to the public due to social media platforms. Your online profiles are becoming just as important as your company’s website, especially the professional social media platform, LinkedIn. LinkedIn is a business development tool to reach out to people
5 Ways to Develop a LinkedIn Strategy That Works Read More »
Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you
Strategic Planning for 2013 Read More »
Building your business. Attracting new clients. Creating more sophisticated marketing efforts. Learning to begin with marketing strategy in order to drive results. We began 2012 with a simple concept, offer prospects and clients a true consulting partner. We approach every opportunity the same, we just want to help. If we are a fit then great
One of the most important marketing rules: Be thankful for your clients and your team. Read More »
You budgeted to go to “Tradeshow X”. You covered space rental, booth costs, travel and entertainment, pre-promotion, shipping, on-site representation, and all the extraordinary costs that go into making a show a success. How many leads did you get? Did those leads make you feel like the show was a success? Was the show a
Tradeshow leads: We met a thousand people and we have no sales to show for it. Read More »
How much time did you spend with your sales team this week? It was not enough. The Mental Conversation Our most valuable resource is our most often overlooked. You might say, “They know what they are doing because I hired good people.” They would probably say, “I guess he/she is good with what I am
Ring! Ring! Is anyone making calls – sales management/training 101 Read More »
I am not sure if this is the right question. The question should be what do companies / people want to buy from me? We all get obsessed with the problems our business faces, but most of our problems stem from being able to convert watchers into prospects and prospects into clients. Shouldn’t you spend
Why won’t clients buy from me? Read More »
All too often, we all hear that our businesses should be on or doing more on social media. Don’t buy into the hype. There are so many options and many times we are seeing businesses simply jump in. With all the options within the social media world, how do you keep on strategy? Here are
Why are you using social media for your business? Do’s and Don’ts. Read More »
Your sales team is begging for help. They call every day with the same message and struggle to get thru to a human being. You might say, “The strong survive.” Banging your head against a wall is not strength. Marketing campaigns are designed to open doors, make conversations easier and provide motivation to the client.
Avoid the definition of insanity. Change it up and create a lead generation campaign. Read More »
How do your customers know you? How do they remember you? What are three words that they would use to describe your firm? We are all busy building our companies and it all starts with a sale or does it. Do people buy from people they don’t know or like? When it comes to closing
Identifying your Identity. The command and control of defining your company. Read More »
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