Your staffing firm is focused on finding potential candidates to fill the empty seats in your clients’ offices, but who is thinking about the future of your staffing firm? Marketing outreach services are essential to ensure that your staffing firm attracts new clients and gains the respect and trust of qualified candidates. Many staffing firms […]
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Marketing is the key to achieving customer interest, earning customer satisfaction and loyalty, and attaining a return on investment. However, many business owners tend to put marketing on the back burner or believe that they understand how to truly market effectively. Here are five real truths about marketing that every staffing firm CEO needs to
5 Truths About Marketing Every CEO Should Know Read More »
Now that nearly two out of three Americans own a smartphone, it is safe to say that the mobile revolution has arrived. It has also been proven that email is the top activity on smartphones, beating out social media. With that said, it’s time for staffing firms to change the way they are communicating with
5 Ways to Make Your Email Marketing Mobile Friendly Read More »
Search engine optimization is about maximizing the number of visitors to your staffing firm’s website by ensuring your website appears high on the list of results by a search engine such as Google, Yahoo or Bing. This is key to every business because it is what increases your brand awareness and in the end is
What You Need to Know about SEO Read More »
Social media sites from LinkedIn to Twitter, are great tools to help staffing firms better connect with their target audience, increase their search engine and return on investment results. However, there are ways of using social media that hinder your business. It’s important to be careful and conscious about the decisions you make around social
The Do’s and Don’ts to Using Social Media for Your Staffing Firm Read More »
How often do you evaluate your staffing firm’s marketing strategy? Businesses are always evolving along with various marketing tools and your clients. Therefore, it’s vitally important that your company is taking a shallow dive every 6 months to evaluate your staffing firm’s marketing strategy and a deep dive every 2 years. Revisit Marketing Goals One
Too often, staffing firms admit to not having a written marketing plan. The reality is, without a sound marketing plan you don’t have a solid business direction that brings in the return on investment that you could have. A marketing plan includes everything from understanding your target audience and your niche in the market place,
5 Key Points: How to build a Successful Marketing Plan Read More »
Where is your company going and how is it getting there? Many businesses struggle to clearly identify their strengths and weaknesses and struggle to define who they are as a company. Through thoroughly defining your company, you are then able to develop a sound marketing strategy. A marketing strategy is a long-term plan to achieve
5 Reasons Why You Need a Sound Marketing Strategy Read More »
Have you built a marketing budget? What is the purpose of the budget you have built? Are you documenting expenses or determining how to grow your business? Many business owners attempt to rationalize expenses and call it a budget, but the truth is failure to take marketing seriously and create an appropriate budget negatively impacts
5 Essentials to Building a Marketing Budget Read More »
Social media is one of the best ways to boost your search engine optimization results (SEO) and drive potential leads. Developing a sound social media strategy to increase your SEO results consists of posting valuable content consistently, creating vanity URLs for each social media profile, including inbound links, complete backend information on each profile, and
5 Ways to Boost your SEO through a Sound Social Media Strategy Read More »
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