The goal of every staffing firm is to recruit highly qualified candidates and attract clients with open requirements in order to create a great match. Along the way, it is important to build your brand in order to establish a solid reputation within the staffing industry and impel satisfied clients and candidates to recommend your […]
Brand Sourcing Through Social Media Read More »
Digital information and analytics programs allow staffing firms to use big data and statistics to gain insight into future trends and learn from past practices. Analytics enable staffing firms to measure ROI, track the effectiveness of marketing campaigns, and make important business decisions. Integrating your Applicant Tracking System (ATS) and Customer Relationship Management (CRM) systems
The Importance of Staffing Analytics Read More »
In order to attract new clients and candidates to your staffing firm, it is important to include the valuable tool of social media in your marketing plan. Many businesses create pages on Facebook, but most do not take that important next step and discover ways to actively engage with their target audience. In order to
Ways to Increase Staffing Firm Facebook Engagement Read More »
Lead generation is an essential part of every staffing firm’s marketing. How does your firm secure new leads? Email marketing campaigns, print advertising, trade shows, social media campaigns and referral campaigns are all great ways to generate new sources of candidates for your staffing firm, but which type of approach is the best for marketing
When Was Your Last Staffing Firm Referral Campaign? Read More »
Social media is a great way to start a conversation with your target audience and increase engagement with your brand. Social media is also an effective vehicle for spreading a message and generating interest in a particular cause. The success of the ALS-focused Ice Bucket Challenge campaign is a great example of modern day social
What Makes the Ice Bucket Challenge So Successful? A Lesson in Modern Day Social Media Read More »
Simply put, your company brand is the way your firm is viewed by potential applicants, current candidates, clients, current employees and future employees. Social media is a valuable tool that has the power to build brand loyalty and your reputation within your industry niche. Social media platforms are a great way to attract visitors to
Ways to Build Your Staffing Firm’s Brand Through Social Media Read More »
In order to build your business and your brand, it is essential that you maximize the return on investment (ROI) of your staffing firm website. Is your website generating qualified leads for your recruiting team? Are your sales managers converting leads into clients? If your staffing firm’s website is not bringing in business then your
Are You Really Getting the Most Out of Your Staffing Firm Website? Read More »
Are you marketing your staffing firm to the best of your ability? Is your company making use of social media and building your brand among your target audience? If the answer to either question is no, then you need to sit down and assess your efforts. Content marketing is a technique used by businesses that
Reasons for Your Staffing Firm’s Lack of Content Marketing Success Read More »
Does your staffing firm have a defined social media strategy plan? Do you think before you make a post? Have you studied the mistakes of others to ensure you do not fall victim to the same social media backlash? These are just a few of the potential pitfalls in the world of social media. Followers
Avoiding Social Media Fails Read More »
Given our ever-increasing reliance on technology and social media, business cards are becoming more of a thing of the past… or are they? Professionals everywhere are connecting on LinkedIn and communicating via text and email on their mobile devices. Are the tried and true printed business cards still needed in today’s business world? The answer
Business Cards in the Digital Age Read More »
300 Canal Street #8508
Lawrence, MA 01840
