Marketing Strategy

Marketing Strategy

Creating a Successful Staffing Firm Marketing Strategy

A great marketing strategy and quality service translates into a successful staffing firm. By supplying clients with qualified candidates, your team establishes your firm as an industry leader and builds brand loyalty. But, what are the efforts you used for prospect development or candidate acquisition? Which activities were positive and which did nothing? Start by

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Lead Generation

Generating Leads through Email Marketing Campaigns

When designing any marketing initiative, it is essential to evaluate who exactly falls into your staffing firm target audience. For each email marketing campaign, you must set specific goals and decide whether your message is going to be relevant to the identified audience. Pay attention to wording choices, images selected and any appeals you are

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Target Market

Is Your Staffing Firm Targeting the Right Audience?

Are you confident that your staffing firm is targeting the most appropriate clients and candidates? How do you know whether your marketing efforts are focused on the right audience? Is your team in agreement with your identified staffing firm target audience? Management needs to assure that all team members are held accountable for delivering a

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LinkedIn

Using LinkedIn to Your Staffing Firm’s Advantage

In today’s mobile-friendly environment, your staffing firm’s online social media presence is just as important as your company’s website. In the staffing world, it is essential that your firm and your recruiters are well-represented on LinkedIn. Whether your specialty lies in IT staffing or clinical staffing, LinkedIn is a great business development tool to help

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