Do you feel that your content marketing strategy is up to par, or could you stand to brush up on your game? Informative, insightful content is a great way build up trust with potential clients and candidates, so it is imperative that you do everything possible to present your staffing firm in the best possible […]
Is Your Content Marketing Strategy Up to Par? Read More »
Has the idea of exhibiting at a tradeshow been brought up as a possible marketing opportunity for your staffing firm? First things first; while the idea of travelling to another state and staying in a hotel seems like a fun adventure for some, tradeshows require a lot of advance preparation and hard work if you
Putting Your Best Foot Forward at Every Tradeshow Read More »
When it comes to the world of social media, staffing firms must realize that the smallest of mistakes has the potential to come back and haunt your brand for a very long time. While it is important to always try to convey your firm’s personality, remember to be genuine and not to stage something just
Learning From Social Media Mistakes Read More »
Does your staffing firm brand speak to your target audience? When potential clients and candidates are looking for a new staffing firm to work with, does your name come to mind? Today’s job seekers are looking for experienced recruiters who are placing candidates with top companies. Clients are searching for qualified professionals who are eager
Time to Prioritize your Staffing Firm Branding Efforts Read More »
What is your SEO ranking? If you do not know the answer to this question, then you are clearly not keeping a close eye on your website analytics. Growing your business requires new leads, and today’s professionals are utilizing online searches to find staffing firms to do business with. Is your website attracting the attention
Improving Your Staffing Firm’s SEO Read More »
Let’s face it, mobile is here to stay. If you are not already exploring mobile lead generation efforts, then it is definitely time to jump in with both feet. Mobile-friendly lead generation initiatives are a great alternative to more costly direct marketing campaigns, since they do not require initial expenditures for printed materials or tradeshow
How Mobile-Friendly Are Your Lead Generation Efforts? Read More »
To blog or not to blog? Do you have a company blog, and are you using it to its full potential? Blogging is all the rage in the marketing industry, but how do you know what constitutes an effective blog article? Are you achieving your goals, or are you simply churning out article after article?
Do You Have a Solid Staffing Firm Blogging Strategy? Read More »
May 1st marks our fourth year in business. According to Inc., 50% of startups fail within five years (depressing). According to Forbes, 90% of startups fail in general (even more depressing). These are gloomy facts, but I wanted to share them because when we started the business, these are the facts that we paid attention
Where does the time go? 90% of startups fail. Read More »
The die is cast! It’s time to develop a marketing plan for your staffing firm, but where do you start? Sometimes market research is purchased from an outside agency and sometimes it takes the form of easy-to-administer online surveys. In either case, the data collected provides valuable insight for your business. Market research and designing
Market Research Goes Hand in Hand with Designing your Marketing Plan Read More »
Are you in the driver’s seat? The future of your staffing firm depends on how well you are attracting the attention of potential clients and candidates. That said, informative content is one of the best ways to engage your target audience through social media and draw them to your website. What does your content marketing
Driving Your Staffing Firm’s Content Marketing Strategy Read More »
300 Canal Street #8508
Lawrence, MA 01840
