Marketing Strategy

Staffing firm target audience

Do You Know What Your Target Audience Is Looking For?

Target on sight! Market research is a great way to understand your target audience and to ultimately boost your staffing firm brand, but how do you go about gathering relevant data? Should you create focus groups or simply distribute surveys to your current clients and candidates? What about hosting informal networking events? Whether your plan

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Social Media

LinkedIn Opportunities for Your Staffing Firm

In terms of social media, LinkedIn definitely rises to the top of the list for the recruiting industry. With a primary focus on networking for professionals, it is the perfect platform for identifying individuals with certain skillsets and targeting those in a desired geographical area. The ability to connect with other industry leaders, differentiate your

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