Has the idea of exhibiting at a tradeshow been brought up as a possible marketing opportunity for your staffing firm? First things first; while the idea of travelling to another state and staying in a hotel seems like a fun adventure for some, tradeshows require a lot of advance preparation and hard work if you […]
Putting Your Best Foot Forward at Every Tradeshow Read More »
In real estate, we hear the words location, location, location, but in marketing its ROI (return on investment), ROI, ROI. When we look at our website, we simply shouldn’t be looking at, “Is it pretty?” We need to be looking at how your staffing firm website produces results. Staffing firm websites should be built on
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Data is your friend. I know it is tough to stare at analytics and have the patience to see their meaning, but the value to your staffing firm marketing is invaluable. From the various data, you see when visitors come to your site, where they go, how long they spend there, how far through your
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Campaigns are about goals. Goals need to be established for every campaign whether they are client-oriented or candidate-oriented goals. Social media is no different. When developing staffing firm social media campaigns, we need to consider the audience, and our primary messaging. Social media allows extra creativity because it supports text, video, photos, memes, and etc.
How to Develop a Successful Staffing Firm Social Media Campaign Read More »
Staffing Firm Content Marketing is a tough concept for many people to wrap their heads around because it requires forgetting about what they want to tell people, and putting the content in the terms of their audience. Assumptions are the number one challenge, so begin by asking clients, consultants, and candidates of your staffing firm
Staffing Firm Content Marketing Strategies That Actually Work Read More »
You determined which staffing firm tradeshow to attend, you put on a great show, you tracked the people through your booth and now it’s time to follow up. This is where most leads wither and die. Creating an overall plan for your follow up has to be on your high list of priorities. Successful follow-up
Tips for Successful Staffing Firm Tradeshow Follow Up Campaign Read More »
You look at your sales team to determine if they were born to sell or taught to sell. Nature vs Nurture is certainly a real argument. It also applies to your lead generation. What kind of leads are we talking about? Tradeshow leads? Career Fair leads? Website leads? Applicant leads? Outbound marketing client leads? Inbound
Nature vs Nurture: Staffing Firm Lead Generation Read More »
So, you finally started posting for your staffing firm social media accounts, or have been doing it for some time. What metrics are you watching? Which metrics do you care about? What actions are you taking because of the metrics? Social media is very similar to public relations in that you are placing information in
Staffing Firm Social Media Metrics – Vanity vs Value Read More »
It’s hard to believe that six years have gone by since we began a marketing firm focused on staffing firms. Over the last six years, we have worked with amazing staffing firms, solving problems from marketing strategy, to website development, to direct mail, to content creation, to lead generation, to events, to search engine optimization
SEO Tips to Optimize Staffing Firm Marketing Content Read More »
To begin, the first thing you must ask yourself is what does success look like? Are you driving new candidates? Are you trying to acquire new business? Success is determined by setting goals and having the outcome meter exceed those goals. Let’s talk about the factors that drive success for each. Targeting the Right Audience
How to Drive a Successful Staffing Firm Email Marketing Campaign Read More »
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