Marketing Strategy

staffing firm marketing strategy

The “Where” of Finding Your Target Audience: Marketing Strategy

We have talked about the “who” (our target audience), we have talked about the “what” (products and services our prospects will buy from us) and now we can go into the “where” – target markets. Understanding the “where” of staffing firm marketing strategy allows you to penetrate new verticals. Understanding “where” allows you to determine […]

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Marketing Strategy begins with the “Who”: Define Your Target Profile

Building a successful marketing strategy revolves around who, what, when, where, why and how. When you identify these elements, document them, share them with the team and hold everyone accountable to sticking to them, then you will have a successful marketing strategy that delivers the ability to generate return on investment. The best place to

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How To Create A Unique Selling Proposition

Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined

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Using Your Staffing Firm Analytics for Smarter Content Decisions

In our sales and recruiting process, we are all trying to get better every single day. We want our sales teams focused on winnable business. We want our recruiting teams talking to the best candidates. But, how often are we looking at our website analytics to determine how to get better there? Well, the fact

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