We have talked about the “who” (our target audience), we have talked about the “what” (products and services our prospects will buy from us) and now we can go into the “where” – target markets. Understanding the “where” of staffing firm marketing strategy allows you to penetrate new verticals. Understanding “where” allows you to determine […]
The “Where” of Finding Your Target Audience: Marketing Strategy Read More »
Your marketing strategy is built by understanding the who, what, when, where, why and how. A successful strategy needs to be well thought out, communicated with the entire team, and built for accountability. We have already talked about the “who” in your marketing strategy (target audience) and now it is time to talk about the
The “What” of Marketing Strategy Read More »
Building a successful marketing strategy revolves around who, what, when, where, why and how. When you identify these elements, document them, share them with the team and hold everyone accountable to sticking to them, then you will have a successful marketing strategy that delivers the ability to generate return on investment. The best place to
Marketing Strategy begins with the “Who”: Define Your Target Profile Read More »
Today’s blog is going to be interactive. Would you agree that finding quality candidates is about as hard as possible, right now? We think you will want to continue reading. Raise your hand if you have a staffing firm referral program? Raise your hand if you regularly get referrals? Raise your hand if your referral
Do Staffing Firm Referral Programs Work? Read More »
Sales is about reaching an audience one at a time. Marketing is about reaching an audience in masses. This basic tenet is at the foundation of how lead generation provides value. We all know from basic business classes that we should invest in marketing, but the hard part is that we don’t know which marketing
The Generation of Lead Generation Read More »
Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined
How To Create A Unique Selling Proposition Read More »
When we talk about user-friendly websites, most people go to the concept of attractive or pretty looking websites. While that is a good place to begin, it is not really what we are referring too with user friendly staffing firm websites. We’re referring to usability, user experience, and user interface. Today, we’re going to talk
Why User-Friendly Websites Are So Important Read More »
How many of you have recently looked at Glassdoor.com or Yelp or any of the reputation sites and discovered reviews about you and your organization that surprised you? One of the key areas that many staffing firms don’t pay enough attention to is staffing firm brand reputation management. You may think you have thick skin
Staffing Firm Brand Reputation Management Strategies Read More »
We have all seen the differentiators that are not exciting. How you determine your differentiation is one of the toughest things you will do. It is determined by who you want your firm to be and simply put, profitable is not a good differentiator. This is where your process can stand out. This is where
Is My Firm Different? Can I Tell People How It Is Different? Read More »
In our sales and recruiting process, we are all trying to get better every single day. We want our sales teams focused on winnable business. We want our recruiting teams talking to the best candidates. But, how often are we looking at our website analytics to determine how to get better there? Well, the fact
Using Your Staffing Firm Analytics for Smarter Content Decisions Read More »
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