Marketing Strategy

What does your brand stand for and where oh where is the ROI?

A common question is…what is in a brand? Is it the pretty pictures that represent the faces of our company? Is it the logo, or is it the look and feel? What about the social media presence? Is advertising part of brand? Is public relations a component? If you notice, the item not listed is […]

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Google Helpful Content Update

What was old is new again, tips for superior recruiting

  What has your database done for you lately? Did you know that a staffing firm has an average placements rate of 0% and the top performers achieve 5% placements with their database? Would you set fire to three million dollars? I guess you wouldn’t. Staffing Firms spend between 700,000 to three million dollars on

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staffing firm podcast strategy

Why You Should Add Podcasting to Your Marketing Strategy

Are podcasts kicking TV and books to the curb? While this may be an exaggeration, podcast popularity continues to grow each year, making it one of the best mediums to utilize to enhance thought leadership and brand expansion. Last year, there was around 120 million podcast listeners in America alone (Statista Research Department) . If

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Marketing Strategy Essentials You Didn’t Know You Needed

Every staffing firm marketing strategy is different, but there are some assets that most organizations use: social media marketing, a responsive up-to-date website, email campaigns, etc. But what are some assets you might not be utilizing that are essential to increasing your success? We’re here to spill the tea to help you level up your

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staffing firm marketing strategy

3 Marketing Mistakes You’re Making & How to Fix Them

As you know, crafting your staffing firm marketing strategy is not always an easy feat. There are various essential elements that go into creating a successful marketing plan, and the tools and best practices are always changing. So, how do you set yourself up for success? This blog dives into the three marketing mistakes you’re

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lead generation for staffing firms

Effective Ways to Generate Leads for Your Staffing Firm

It’s safe to say that lead generation for staffing firms is a constant need. There are many different ways to discover leads and find potential new clients and consultants, some tactics being more popular today than they were before. In this blog, discover many effective ways to generate leads for staffing. Keep in mind that

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