marketing automation

email marketing journey for staffing firms

The Next Generation of Staffing Firm Email Marketing

We all know that multi-touch marketing is more effective than any single email you can send out. When we say multi-touch marketing, we’re talking about omnichannel marketing, or more specifically, multistep email campaign journeys. The multistep email journey approach ensures that you’re not just marketing to the masses, but also to the individual by catering […]

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staffing firm marketing automation

Staffing Firm Marketing Automation for Your Sales Efforts

You probably have heard of marketing automation software such as Hubspot, Yesware, Sense, Herefish, etc., but do you know the benefits of having them? Marketing automation is one of the most powerful tools your staffing firm sales team can have. To be more specific, marketing automation tools are software platforms that effectively market on multiple

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