Too often, staffing firms admit to not having a written marketing plan. The reality is, without a sound marketing plan you don’t have a solid business direction that brings in the return on investment that you could have. A marketing plan includes everything from understanding your target audience and your niche in the market place, […]
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Do you really know your target audience and what motivates them to reach out for your services? Your business’ growth is directly related to your audience which makes it crucial for every business to connect with its audience and understand what they want, think and feel. Far too often, businesses end up focusing on quantity
Email marketing is one of the oldest digital marketing channels; therefore, it has accumulated many misconceptions over the years. Email marketing myths are common, but are harmful to your business. Email marketing is still one of the most effective lead generating tools, providing you with the most direct line of communication to potential leads. Sending
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With all of the noise in today’s market place, how do you break through and attract the right target audience? In order for any business to reach their marketing goals, it is important that you know your target audience inside and out. Conducting market research and analysis is essential to understanding and then attracting the
Breaking Through the Noise to Attract the Right Target Audience Read More »
What do you want your company name to communicate? What name accurately articulates your company’s mission and goals? Your company name needs to reinforce the key elements of your business. Your company name needs to be strong, but easy for clients to remember. Renaming your company is difficult because at one point someone thought long
Rebranding Your Company: What’s in a name? Read More »
When creating a social media strategy for your business, think of the goals of your company. Through market research, you will begin to generate questions that can be answered through a sound social media strategy. From understanding what direction you want to take your business to how you want to increase awareness, the answers to
5 Questions that should be Driving Your Social Media Read More »
At the beginning of every small business is a marketing strategy where you clearly defined the who, what, where, when, why and how of your business. When you identify these elements and stick with them, then you will have a successful marketing strategy that delivers the ability to generate return on investment. However, when was
Evaluating your Market Strategy Read More »
We live in the day and age where anyone can do a quick Google search on anything they would like. It is in every business’ best interest to constantly keep tabs on their online reputation. Whether your company is on social media or not, there are many ways people can rate, complain or discuss your
How to Protect Your Online Reputation: Social Media Avenues Read More »
Twitter is a great tool for small businesses to use in order to increase their lead generation results. Twitter has a unique format that allows a business to connect directly with its consumers and potential leads, when used effectively. Many businesses don’t use Twitter’s tools correctly. Remember, if you build it they will come. Here
Are you using Twitter effectively to increase lead generation results? Read More »
Are your email marketing campaigns achieving your company’s desired results? Many business owners ignore the key aspects to an effective email marketing campaign. If done correctly, email marketing campaigns can provide high return on investment. Read on to be sure your business isn’t making these common email marketing mistakes. Not Using Emails as a Lead
5 Common Email Marketing Mistakes to Avoid Read More »
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