Market Research & Analysis

Marketing Strategy

Creating a Successful Staffing Firm Marketing Strategy

A great marketing strategy and quality service translates into a successful staffing firm. By supplying clients with qualified candidates, your team establishes your firm as an industry leader and builds brand loyalty. But, what are the efforts you used for prospect development or candidate acquisition? Which activities were positive and which did nothing? Start by […]

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improve your staffing firm website SEO

How to Evaluate Your Staffing Firm’s Marketing Strategies

Staffing firm marketing initiatives need to be flexible in order to adapt to the changing needs within the industry. Both your business and the staffing market are constantly evolving, so it is imperative that you perform regular self-evaluations to assess your company’s strengths and weaknesses. Monitor the effectiveness of your marketing efforts, and make adjustments

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Big Data

Ways for Staffing Firms to Use Big Data to Their Advantage

In order to measure the effectiveness of your staffing firm marketing campaigns and recruiting efforts, it is imperative that you track as much information as possible and use that data to your advantage. Business owners are sometimes confused by the term big data. The most common misconception among small business owners is that big data

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Lead Nurturing

Does Your Staffing Firm Have an Effective Lead Management Protocol?

It goes without saying that staffing firm lead generation is an essential part of remaining viable in today’s staffing industry; however, what happens to those leads once they enter the leads pipeline? Staffing firm lead generation must be carried out in an organized way in order to properly nurture the leads and convert them into

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WebAnalytics

The Importance of Staffing Analytics

Digital information and analytics programs allow staffing firms to use big data and statistics to gain insight into future trends and learn from past practices. Analytics enable staffing firms to measure ROI, track the effectiveness of marketing campaigns, and make important business decisions. Integrating your Applicant Tracking System (ATS) and Customer Relationship Management (CRM) systems

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SEO

Are You Really Getting the Most Out of Your Staffing Firm Website?

In order to build your business and your brand, it is essential that you maximize the return on investment (ROI) of your staffing firm website. Is your website generating qualified leads for your recruiting team? Are your sales managers converting leads into clients? If your staffing firm’s website is not bringing in business then your

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