Social media promotes communication across all age groups, education levels and economic demographics, so it is important to incorporate this medium into your staffing firm marketing strategy. The interactive nature of social media allows users to express interest in a particular company, comment as part of a forum, and participate in online conversations with industry […]
Social Media at the Service of Your Staffing Firm Read More »
Lead generation is the lifeline of staffing firms, so it is essential that you focus your efforts and fill your talent pool with qualified candidates. Effective communication is needed to guarantee that your entire organization is on the same page and working toward a common goal. Be creative when designing your staffing firm lead generation
Prioritizing Your Staffing Firm Lead Generation Efforts Read More »
When it comes to staffing, the truth lies in the numbers. How many open positions do your clients have? How long does it take for your staffing firm to successfully fill those openings? How many candidates do you have in your talent pool? Are you satisfied with your placement rates? What is your track record
Numbers Don’t Lie – Rely on your Analytical Data Read More »
What is the bread and butter of your organization? Is it your sales and recruiting teams? In the world of staffing, clients and candidates are your bread and butter. It is in your best interest to learn everything about them and to ensure that they are satisfied with the services that you are providing. In
Understanding the Needs of your Clients and Candidates Read More »
It’s just impossible to overstate this one major cornerstone of marketing: listen to your target audience. The best ad campaign in the world is not going to result in new business for your staffing firm if the message does not hit home with your prospective clients and candidates. Every aspect of your marketing campaign, from
Listen to Your Target Audience Read More »
Are you noticing that fewer and fewer people are visiting your website? Has the number of leads generated by your site been slowly decreasing? Do the analytics show that your SEO ranking is down? If the answer to any of the above questions is yes, then it is time to think about redesigning your staffing
Get Creative with your Staffing Firm Website Read More »
Is your staffing firm having trouble delivering the right candidates to your clients? Are your clients becoming less satisfied with your services, or have they already moved their business over to one of your competitors? In order to achieve a successful staffing firm, you must have satisfied clients. Are you listening to their needs? Have
Streamline Your Recruiting Efforts with Market Research Read More »
Email marketing campaigns have the potential to be stressful, but if you take the time to properly plan out your efforts you are sure to realize a return on your investment (ROI). Email communication is a cost-effective way to spread your message and drive your target audience back to your staffing firm website. Today’s professionals
Be in the Know When Planning Your Next Email Marketing Campaign Read More »
You attended a tradeshow and maybe even presented or sponsored an event, but how do you know whether you made a good investment for your staffing firm? Did you generate qualified leads to pass onto your recruiting and sales teams? Is this a show that you plan on attending again next year? In order to
Are You Realizing ROI From Your Staffing Tradeshows? Read More »
Establishing a strong staffing firm brand and gathering a loyal following is a great place to start, but a well thought-out marketing strategy is the key to growing a successful staffing firm. Without a comprehensive marketing strategy, any efforts to attract clients and candidates are bound to fail. In order to make the best use
Guidelines for Creating Your Staffing Firm Marketing Strategy Read More »
300 Canal Street #8508
Lawrence, MA 01840
