When was the last time you gave your website a background check? Auditing your website is the key to determining if it’s achieving all of your goals and if not, what improvements can be made? Website audits are the way to evaluate your sites technical performance, identify any missed SEO opportunities, evaluate lead generation as […]
Improve Your SEO by Auditing Your Website Read More »
Is your company on social media just for the sake of having social media accounts? Do you even know if your company has social media profiles? These are two signs that your company is making huge mistakes on social media. Social media is a powerful marketing tool when used consistently and correctly and with a
5 Mistakes Companies Often Make on Social Media Read More »
Are you having a slow day at work? Slow days at work don’t come around often, but when they do it’s a great opportunity to relax, but also a perfect time to catch up on aspects of your business that you may not pay attention to on a day-to-day basis. Here are some simple marketing
Quiet day at work? 5 Marketing Tasks to Improve Your Business Read More »
Why does the average company need strong search engine optimization (SEO)? How will SEO produce any revenue generating activity? Increasing your business’ search engine optimization results is key to generating leads and in turn, increasing your return on investment. Boosting your SEO results requires market research and analysis, but overall very little time and very
5 Ways to Boost your Search Engine Optimization Results Read More »
Web analytics allow you the ability to drive results through understanding what is happening in your various marketing activities. Being educated on web analytics is essential to better understanding how your marketing efforts are improving and which areas you need to work on. The thought of using web analytics tends to be overwhelming; however, there
Are you using web analytics to enhance your marketing? 5 Reasons why you should Read More »
Over the last few weeks we have discussed the many ways in which to build your marketing strategy by identifying who, what, where, why and how. Along the way, there were many lessons learned such as determining what you want to sell to the target audience, identifying who is your target audience, understanding where you
Strategic Planning for 2013 Read More »
I am not sure if this is the right question. The question should be what do companies / people want to buy from me? We all get obsessed with the problems our business faces, but most of our problems stem from being able to convert watchers into prospects and prospects into clients. Shouldn’t you spend
Why won’t clients buy from me? Read More »
So many years ago, I got into marketing because I loved the idea of building solid brands. Oddly enough, I noticed that brand and ROI were not all that connected in most people’s eyes. Words like pretty pictures had been associated with the brand and for the most part my job within my companies was
Why are we here? Marketing & Sales Strategy driving ROI. Read More »
300 Canal Street #8508
Lawrence, MA 01840
