Growth is the component that every staffing firm is looking for in their business. I think we make it harder than it needs to be because we don’t look at the strategy and how to get to our end goals. There are two very simple roads for you to take when growing your staffing firm […]
Growing Your Staffing Firm Business Read More »
In real estate, we hear the words location, location, location, but in marketing its ROI (return on investment), ROI, ROI. When we look at our website, we simply shouldn’t be looking at, “Is it pretty?” We need to be looking at how your staffing firm website produces results. Staffing firm websites should be built on
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You determined which staffing firm tradeshow to attend, you put on a great show, you tracked the people through your booth and now it’s time to follow up. This is where most leads wither and die. Creating an overall plan for your follow up has to be on your high list of priorities. Successful follow-up
Tips for Successful Staffing Firm Tradeshow Follow Up Campaign Read More »
You look at your sales team to determine if they were born to sell or taught to sell. Nature vs Nurture is certainly a real argument. It also applies to your lead generation. What kind of leads are we talking about? Tradeshow leads? Career Fair leads? Website leads? Applicant leads? Outbound marketing client leads? Inbound
Nature vs Nurture: Staffing Firm Lead Generation Read More »
So, you finally started posting for your staffing firm social media accounts, or have been doing it for some time. What metrics are you watching? Which metrics do you care about? What actions are you taking because of the metrics? Social media is very similar to public relations in that you are placing information in
Staffing Firm Social Media Metrics – Vanity vs Value Read More »
It’s hard to believe that six years have gone by since we began a marketing firm focused on staffing firms. Over the last six years, we have worked with amazing staffing firms, solving problems from marketing strategy, to website development, to direct mail, to content creation, to lead generation, to events, to search engine optimization
SEO Tips to Optimize Staffing Firm Marketing Content Read More »
To begin, the first thing you must ask yourself is what does success look like? Are you driving new candidates? Are you trying to acquire new business? Success is determined by setting goals and having the outcome meter exceed those goals. Let’s talk about the factors that drive success for each. Targeting the Right Audience
How to Drive a Successful Staffing Firm Email Marketing Campaign Read More »
We’ve all heard the adage that please one person and they tell three people, and upset one person and they tell one hundred people. Unfortunately, in today’s world of social media and ratings boards (like Glassdoor and others); they are likely telling ten thousand people, not just one hundred. Customer, Client, Consultant satisfaction must be
Staffing Firm Marketing: Why Customer Satisfaction Is So Important Read More »
Staffing firms don’t consider how to fully utilize staffing firm webinars as a marketing vehicle. When it comes to the traditional use of staffing firm webinars, it has mostly been used as a “show up and talk about yourself” event. These webinars are no longer well attended, which is why getting as creative as possible
Using Staffing Firm Webinars to Increase Brand Awareness Read More »
Your staffing firm survives off of client and candidate relationships. Making sure that those relationships are healthy is essential to the growth of your business. But, the bigger question is; what is the main way to attract new staffing firm business? We have compiled a list of five (5) staffing firm marketing strategies to use
Attracting New Staffing Firm Clients Read More »
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