Looking to build up your talent pool?Lead Generation Trying to secure new clients? What you need is a staffing firm lead generation campaign and in order for it to be successful, you need to find a good hook. What is going to draw the attention of your target audience? Recruiting is all about people, so […]
Need a Hook? Check Out these Lead Generation Ideas Read More »
“Why” is one of the shortest questions we are all asked, matter of fact there are very few questions that use less words yet require such exhaustive thought. The “Why” of a marketing strategy is one of the most important questions when it comes to building a plan for success. In building your marketing strategy,
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Today’s blog is going to be interactive. Would you agree that finding quality candidates is about as hard as possible, right now? We think you will want to continue reading. Raise your hand if you have a staffing firm referral program? Raise your hand if you regularly get referrals? Raise your hand if your referral
Do Staffing Firm Referral Programs Work? Read More »
Sales is about reaching an audience one at a time. Marketing is about reaching an audience in masses. This basic tenet is at the foundation of how lead generation provides value. We all know from basic business classes that we should invest in marketing, but the hard part is that we don’t know which marketing
The Generation of Lead Generation Read More »
Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined
How To Create A Unique Selling Proposition Read More »
We have all heard the concept of a unique staffing firm sales proposition (USP). But, how many of us have actually created our unique selling proposition for our staffing firms? The number one concept to remember when working on your USP is the keyword “Unique”. We all focus in on words that are not quantifiable.
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When we talk about user-friendly websites, most people go to the concept of attractive or pretty looking websites. While that is a good place to begin, it is not really what we are referring too with user friendly staffing firm websites. We’re referring to usability, user experience, and user interface. Today, we’re going to talk
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We all know how tough it is when it comes to staffing firm prospects and reaching out via social media; however, we don’t always use the tools at our discretion. Today, let’s talk about using social media to drive and enhance your prospecting efforts. Conceptually, we all know to look at LinkedIn and yet we
Generating Staffing Firm Prospects Through Social Media Read More »
There have been so many changes in search engine optimization that most staffing firms have barely been able to keep up. While Google, Yahoo and Bing make a habit of re-doing their algorithm as a standard approach, this last 6 months has seen more changes to each of them then in the previous two or
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A few months ago we did a round-table with the Massachusetts chapter of TechServe Alliance focused on staffing firm lead generation. The idea of the round-table was simply to identify a variety of lead generation vehicles and how to execute on them for maximum results. Today, we’d like to share some of those findings with
Staffing Firm Lead Generation Ideas Read More »
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