From pony express to real-time updates, how the world has changed. From consumers to business owners alike, we are all spending an inordinate amount of time on the tools that drive efficiency, drive sales and drive interaction. Our smart phones keep getting smarter and the tools that tie us all together have gone from writing […]
Social Media: What did everyone do before they were able to give updates? Read More »
In the immortal words, “Yes, but if he knows I know he knows, he may do (X) instead. But what if he knows more than I think he does? He could be acting like he only knows that I know he knows, when in fact he knows that I know he knows I know he
What You Don’t Know Can Hurt You Read More »
We all know the tempo that our sales and recruiting teams have each day. They are making a certain number of outbound calls. They are one-off emailing multiple people during the day. They are following up with clients and candidates, attending meetings, and participating in a variety of other activities to make the deal. With
Sales & Recruiting Tempo – Email Cadence Read More »
Trade shows. Networking events. Client show events. Candidate happy hours. When we refer to trade shows, we are referring to all of this. As Shakespeare applied to all of his plays, we focus on the play within the play – or as we call it, the show within the show. When you attend any of
The Show Within the Show – Your Trade Show Strategy Read More »
We all know the adage that people do business with people they like. Yet, how do you get someone to like you when they won’t event talk to you? Lead generation refers to the acquisition of new clients, acquisition of new candidates, and the expansion of business within existing clients. When we talk about prospecting,
Driving Sales Or Wait And See? Read More »
We all make the decision to create a website for our business, but do we begin with what it can do for us or do we simply say we need a site? Our website is the most client facing marketing tool we possess, but most companies are not sure what the site is currently doing
Is your website the beginning or the end of your marketing effort? Read More »
When we talk about the phrase “content is king”, the first questions that people tend to ask are “why is content king?” and “what content should I be sharing?”. To which, both are fairly simple to answer. To answer the “why?”, it is simply because the average person does not want to be sold to.
Staffing Firm Content is King. Why? What? Read More »
Your marketing and sales strategy is the cornerstone of driving your business. When strategy is overlooked, business opportunities are lost, differentiation is missed, targeting opportunities is less focused, market penetration does not have depth, and overall your team is taking a scattered approach. We need to get your strategy down to a fundamentally easy and
What’s in a marketing and sales strategy? Can it deliver ROI? Read More »
When designing any marketing initiative, it is essential to evaluate who exactly falls into your staffing firm target audience. For each email marketing campaign, you must set specific goals and decide whether your message is going to be relevant to the identified audience. Pay attention to wording choices, images selected and any appeals you are
Generating Leads through Email Marketing Campaigns Read More »
How do your customers know you? How do they remember you? What are three words that they would use to describe your staffing firm brand? We are all busy building our companies and it all starts with a sale or does it. Do people buy from people they don’t know or like? When it comes
Identifying your Identity. The command and control of defining your company. Read More »
300 Canal Street #8508
Lawrence, MA 01840
