With the times we’re in, staffing firm sales efforts have gone from hard to hardest. “Business as usual” is not going to work. We normally find ourselves as salespeople pitching prospects for an in-person meeting, and that is not going to happen right now. As hard as it has been to get people on the […]
How to attack sales during unusual times Read More »
Tradeshow! A great opportunity to promote your services, outpace competition and win more business. Since no battle can be won without a strategy, you need to have a plan of action in order to collect the fruits of your tradeshow effort. Attending a staffing firm tradeshow is not only about booking a booth space and
Dos and Don’ts for Your Staffing Firm Tradeshow Read More »
It’s time to talk about demand generation. How many of you are currently trying to get new clients, expand in your existing clients, and/or attract new candidates? Staffing firm demand generation is all about creating campaigns that draw demand from your clients, prospects, and candidates. Whether you are trying to attract new clients, expand, or
Staffing Firm Demand Generation Read More »
What is SEO and SEM? Why is it so important? Everyone should have SEO/SEM in their digital marketing strategy, but if you’re not utilizing it correctly, it won’t have any impact on your business. SEO/SEM are designed to have a positive impact on your staffing firm’s website traffic. Here’s what you need to know. Search
Staffing Firm SEO and SEM: Back to the Basics Read More »
Let’s walk through this…you’ve received new jobs from your clients and now it’s time to find candidates. Where do you start? The first thing to remember about your job postings/recruitment advertisement is that you only get one chance to make a first impression. The second thing to remember is that in the current job environment,
Recruitment Advertising: Have You Looked at Your Job Postings? How Bad Are They? Read More »
Defining your email strategy When it comes to your email strategy, it’s always important to look at your areas of business that need assistance. Different staffing firms struggle in some areas more so than others, whether it’s candidate acquisition, client acquisition, or keeping up with current candidates and consultants. There are so many different areas
Putting it in Staffing Firm Autopilot: Why You Need Email Marketing Automation Read More »
So, you have great clients and consultants. But, do they feel the same about you? We all spend our time building up our client bases, getting deep and wide with our clients, building our database with candidates, qualifying those candidates into great consultants, and placing them with our clients. But, how are we really doing?
Are You Satisfied, or Wait, Are Your Clients and Consultants Satisfied? Read More »
Today we’re going to take a journey. A path to staffing firm success. But first, we need to make sure we have our supplies. We need to ensure that we have the detailed information on our business. This journey of marketing strategy asks you to understand where you’re having success and where you’re not having
The Quest For Staffing Firm Perfection Read More »
Alright, I’m going to get on my soap box right now. For the last 20 years, we have been teaching and preaching to the sales and recruiting teams of staffing firms the importance of the job description. I’m sure as leaders of your organization, you’ve had plenty of conversations about the quality of the job
Recruitment Advertising Tips for your Staffing Firm Read More »
Email marketing is one of the greatest mediums to communicate with consumers. It is cost effective, a quick way to reach a large audience and as technology has evolved, email has become more accessible and more important. There is no question that email marketing is here to stay only question is how effective can we
Build Effective Email Marketing Campaigns Read More »
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