There are many different options when looking to market your staffing firm, but how do you decide which ones to choose? Business owners know they must realize a return on their investment (ROI) in order to remain viable in the marketplace. Staffing firm marketing campaigns are designed to generate new client leads and build up […]
Marketing Your Staffing Firm: Tradeshows vs. Field Events Read More »
If you are looking to increase your search engine optimization (SEO) ranking, a company blog is a great way to generate interest and draw potential candidates and clients to your site. Creating a blog landing page on your staffing firm website and figuring out the overall design and feel for your posts is the easy
Using Social Media to Promote Staffing Firm Blogs Read More »
You have worked with your marketing team to come up with a website theme that incorporates your staffing firm logo and brand, but have you taken the time to really study the flow of your site? Do you know how your site performs in online searches? Have you conducted market research to find out what
Your Website Through the Eyes of a Prospective Candidate Read More »
Lead generation is all about getting people to notice your staffing firm. When prospective clients and candidates are searching for recruiting services, does your firm stand out above your competition? Although traditional marketing tactics like print ads and directory listings still offer some promise, today’s lead generation efforts need to be truly focused on your
Cost Effective Lead Generation Ideas Read More »
Social media provides a direct link to qualified candidates and top clients, but is your staffing firm truly using this medium to your advantage? Are you making an effort to build relationships and establish your firm as a trusted resource? By building up your online network and cultivating those relationships, you are helping to stimulate
How to Keep Your Social Media Efforts on Target Read More »
When it comes to engaging your target audience, is your staffing firm’s website in the driver’s seat? Studies have shown that, when searching through company websites, as many as 96% of first-time visitors won’t return. If you only have one chance to attract new candidates and clients to your website, it is important to grab
Is Your Staffing Firm Website Driving Engagement? Read More »
Staffing firms do not have the luxury of sitting back and waiting for new clients and candidates to search them out, so the need to constantly re-evaluate lead generation techniques is a huge priority. When not incorporated into an overall marketing plan, cold calls from your sales team are ineffective and there is only so
Designing Your Next Lead Generation Campaign Read More »
The impact of social media in today’s world is undeniable, so it is important that you carefully lay out your social media goals and craft a solid social media marketing strategy. A positive social media campaign has the potential to make a business and create brand ambassadors for life. Conversely, a social media campaign that
Increasing Engagement through Social Media Outreach Read More »
When designing any marketing initiative, it is essential to evaluate who exactly falls into your staffing firm target audience. For each email marketing campaign, you must set specific goals and decide whether your message is going to be relevant to the identified audience. Pay attention to wording choices, images selected and any appeals you are
Generating Leads through Email Marketing Campaigns Read More »
In today’s mobile-friendly environment, your staffing firm’s online social media presence is just as important as your company’s website. In the staffing world, it is essential that your firm and your recruiters are well-represented on LinkedIn. Whether your specialty lies in IT staffing or clinical staffing, LinkedIn is a great business development tool to help
Using LinkedIn to Your Staffing Firm’s Advantage Read More »
300 Canal Street #8508
Lawrence, MA 01840
