Are you noticing that fewer and fewer people are visiting your website? Has the number of leads generated by your site been slowly decreasing? Do the analytics show that your SEO ranking is down? If the answer to any of the above questions is yes, then it is time to think about redesigning your staffing […]
Get Creative with your Staffing Firm Website Read More »
Does branding come before lead generation or in conjunction? Your staffing firm branding efforts must involve more than just creating a cool company logo and hoping that people spread the word about your services and bring in your audience. Branding is accomplished everyday by posting relevant content to your staffing firm website and establishing your
The Branding Benefits of Your Blog Read More »
Drawing new visitors to your website is essential to the viability of your staffing firm, and content is a great way to accomplish that goal. Your ultimate content marketing goal is to produce and distribute high-quality material that appeals to your audience. If you create and share unique, insightful content, people are bound to help
Why Content Must be at the Heart of Your Marketing Strategy Read More »
Social media is an ever-evolving platform, so it is imperative that you stay on top of developments in this area. In today’s mobile-reliant society, your marketing strategy must involve engaging potential clients and candidates online and establishing your staffing firm as an industry influencer. Online engagement has the potential to make or break a brand,
Making Social Media a Priority for Your Staffing Firm Read More »
Are you sitting in a conference room right now trying to decide whether or not your staffing firm needs to start a company blog? Is there a blog on your website that hasn’t had an article posted to it in over a month? Are you convinced that writing weekly blog articles requires too much time
To Blog or Not to Blog? Read More »
Looking to add to your client portfolio and fill your talent pool? If so, you have most likely already come up with a plan of attack and identified possible ways to generate leads and cultivate new business. Your sales team is exploring every opportunity in an attempt to locate new clients. Your recruiters are attending
Is Your Staffing Firm Website Working for You, or Against You? Read More »
Do you have a Twitter profile set up for your staffing firm? Is the business description and contact information accurate and up-to-date? Are you following the right type of industry-specific accounts and are your attracting followers in your identified target audience? There are many questions to answer before jumping into social media, but the potential
Using Twitter to Boost Staffing Firm Online Engagement Read More »
Email marketing campaigns have the potential to be stressful, but if you take the time to properly plan out your efforts you are sure to realize a return on your investment (ROI). Email communication is a cost-effective way to spread your message and drive your target audience back to your staffing firm website. Today’s professionals
Be in the Know When Planning Your Next Email Marketing Campaign Read More »
When identifying sources of new business for your staffing firm, does your website jump out as a lead generator? Do you regularly receive requests from clients and candidates who are looking for follow-up from your sales team and recruiters? If you are less than satisfied with your staffing firm website performance, be proactive in order
Is Your Staffing Firm Website Performing the Way You Expected? Read More »
Are you working hard with your marketing team to run lead generation campaigns and locate experienced candidates? Do your sales and recruiting staff attend regional tradeshows in an attempt to build up your talent pool? All of your efforts are fruitless unless your team is aware of the proper steps to take in order to
Are You Properly Nurturing Your Staffing Firm Leads? Read More »
300 Canal Street #8508
Lawrence, MA 01840
